Today I’m going to talk about what I call the Hidden Laws of SEO. When it comes to SEO, a lot of the advice that SEO training courses and SEO experts out there (myself included) offer can be really helpful. But Google is a big black box. If you don’t understand the hidden rules that are reshaping the search landscape from hereon, you’re not going to do well.

RESOURCES & LINKS:
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3 SEO Tips for Voice Search Optimization: Get Ahead of the Competition NOW (video): https://www.youtube.com/watch?v=UpaOahLBmFQ

SEO in 2019 What Will and Won’t Work (video): https://www.youtube.com/watch?v=I0joqcqpiO4

Why Your Brand Name is the Best SEO Hack You’ve Got (article): https://neilpatel.com/blog/branding-seo-hack/

The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch (article): https://neilpatel.com/blog/voice-search-success/

Google Trends: https://trends.google.com/
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So how do you get rankings?

Through experimentation.

But even if you experiment, it doesn’t guarantee success because of the three unseen laws of SEO.

Most people think SEO is about building the backlinks, doing these on-page SEO tactics, and all the advice that I’m telling you and other experts are telling you.

But the issue is, if you’re not leveraging the other things that people aren’t talking about that Google is really focusing on, especially in the future, you’re not going to do well.

And the first one is brand queries.

Eric Schmidt once said a quote and he was talking about brands are the solution. That’s how you separate the good companies from the bad companies. And I’m butchering his quote because I haven’t memorized it.

If you built a brand you’re going to be better off. You’re hearing about fake new all over the web. It’s not just a problem with Facebook. It’s a problem with Google and every social site out there as well. So they wanna focus on the good quality content. The good sites that aren’t pushing out this junk that’s duping people.

If you use Google Trends and you type in your brand name versus any of the other competitors, you’ll see how popular your brand is. In essence, Google is giving you the free tool that’ll show you if your brand is going up and to the right, is flat, or is going down.

When I wasn’t getting too many brand queries, I had the hardest time ranking for the query ‘online marketing’. Without building any extra links, without changing any of my content, the moment my brand queries started increasing, I shot up to the top of page one for the term online marketing.

The second unseen law of SEO I have for you is user experience.

If you’re user experience sucks, people go to your site, they bounce back because they don’t find what they’re looking for. You’re not going to rank well in the long run. Google’s using what they call user metrics. Time on site, dwell time, are people hitting the back button right when they come to your site. Is it a lot of pages views per visitor?

If users aren’t happy with the experience on your website, you’re not going to do well.

So don’t just think about SEO’s, optimize your site, building links, writing amazing content. You also need a good product and a good service. Having a good product and service helps with the user experience.

People like Dropbox and Slack, companies like that, have done well not because of their SEO first. Even Airbnb, not because of their SEO first. They’ve all done well because they’ve tried to create the best user experience for people.

The third unseen law of SEO is, SEO’s going to adapt and as long as you adapt with it you’re going to be fine but most people aren’t.

I talk about things like voice search. According to Comscore, in 2020, half the searches will be voice search. But yet, no one really cares to read about that or talk about it because voice search isn’t that appealing to people.

Google Home is connected to your whole home, even your microwave, your oven. As you’re cooking on your oven, you can end up saying, “Hey Google, what are some recipes for pasta?” I’m making it up, I don’t cook but you get the point.

That’ll end up pulling from search results.

If you don’t adapt with technology and where the world is going, you’re going to be left behind and you’re not going to rank well in the long run. So as long as you follow those three rules, you’ll do well.

But the moment you don’t, no matter how much SEO you do, you won’t rank at the top and if you do, it’ll only be temporarily.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

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Today I’m going to share with you SEO in 2019 – what will and won’t work. As time goes on SEO is becoming harder and harder. So should you even do SEO anymore? Of course you should! Majority of the people click on organic listings and not paid listings.

In this video you’ll learn 6 SEO tips and I’ll share with you SEO in 2019 – what works and what doesn’t work.
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RESOURCES & LINKS:

Ahrefs:
https://ahrefs.com/

Google PageSpeed:
https://developers.google.com/speed/pagespeed/insights/

Neil Patel Digital:

Home

“How Digital Marketing Will Change in 2019” (video):

“Does Blogging Still Work in 2019?” (video):

“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:

“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):

“5 Tips For Writing An Awesome Blog Post” (video):

“8 Steps to Making Your Blog Successful – Passive Income Online Blogging” (video):

“How I Generated 37,391 Impressions on 1 Blog Post” (video):

Read more SEO tips on my blog: https://neilpatel.com/blog
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►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

TRANSCRIPT NOTES
The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here’s the thing, there’s over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won’t work. Regurgitating the same information over and over again won’t produce results in 2019. What you need to do is create a new unique spin. You have to write about fresh stuff that people haven’t seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can’t even do that, once a month, but if you write something that’s super new and unique, I kid you not, you’re gonna get a ton of social shares, you’re gonna get a ton of backlinks, you’re gonna get a ton of comments and engagement and traffic.

The second tip I have for you is to build a brand. There’s a lot of sites out there creating fake news, and Google hates that. They’re looking for brand signals, and if you’re wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you’ll see how you’re doing. The reason they wanna rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you’re less likely to create crap content or write fake news.

The third tip I have for you is, link building is harder than ever. Everyone’s hitting up these sites for links. Yes, there’s over a billion blogs, but because there’s so many sites out there, everyone’s getting hit up more and more for links.

The fourth tip is make sure your website loads fast. Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have fast ones doesn’t mean they’re in an area with really strong reception, so that could mean your website loads really, really slow. Use Google Page Speed, it’ll show you what you need to fix to load faster in Google’s eyes.

The next tip I have for you is voice search. Voice search is becoming more and more popular. By 2020 over 50% of the people will be using voice search. So you wanna make sure with your website and your content, ’cause that’s typically what’s gonna rank for voice search, you’re answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you’re gonna rank.

The sixth tip for you is, update your content. Google’s tired of ranking old, outdated content. I’ve mentioned this many times, there’s over a billion blogs, so what does that mean? There’s content on everything. Whatever you’re writing on, the chances are, there’s 50 other articles similar to that. If you wanna do better, I know I already mentioned, write new, fresh content. But even with your new, fresh content, other people are gonna copy you, so you need to update it, it doesn’t have to be monthly, but at least once a year, go into your best-performing pieces of content and update them. It’ll help ensure that you continue to rank high on Google.

#NeilPatel #SEO #SEO2019
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This webinar presents everything you need to know about SEO to rank well on Google and get organic traffic in 2019. We break down Google’s guidelines for page quality and how we can apply them in a practical way on our websites.

To get the slides, go to https://incomeschool.com/2019slides
To get the notes, go to https://incomeschool.com/2019notes
Google’s 200 page document, https://incomeschool.com/200

Our video on speeding up your site is here

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