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http://ArticleMarketingExplained.com Here’s the 8th part of our series on making article marketing work for you, I call it, Resource Box Secrets.
Article marketing is a great way to use simple little articles to drive traffic to your web site. If you’re new to the concept, this is how it works (nutshell version):
Write an article of 300-700 words that deals with a topic your target market is interested in. For example, if your target market is new parents, an article on getting babies to sleep through the night, or an article on store-bought diaper alternatives would be things new parents might care about.
At the end of the article is a paragraph that’s known as the bio box, or resource box. Many people use that to tell about the author of the article.
That’s fine for stroking your ego, but it’s the kiss of death for making sales.
Articles used for marketing purposes are a bit of a different animal than articles you might find in a magazine. They both need to be well-written, but when someone is done reading an article you’re using for marketing, you want them to take another action…
…and click through to your web site.
You know the old show business adage, “Always leave them wanting more!” — that’s how you should write your articles. Don’t get me wrong, I don’t think you should just tease people in an article and then offer the real solution on your web page — you should give good value in your article.
But in a few hundred words you obviously can’t go into too much detail. And that’s where your resource box comes into play.
If your article was well-written and provided value to the reader, they will already be primed to want more information. A good resource box will give them a reason to click the link.
A bio box that says, “Jane Doe has been a parent for 14 years and is the president of Moms and Kids Play Group blah blah blah…” may build some credibility for the author, but doesn’t do anything toward the ultimate goal — getting a click to your web site.
On the other hand, if an article on getting a baby to sleep through the night ended with something like this…
“Click here to get a free copy of ’21 Tips To Keep Your New Baby From Driving You Insane’ at Jane Doe’s New Baby Tips web site. Download your copy right away and put the tips to work for you immediately!”
…don’t you think the reader is very likely to click on that link? You bet!
Sure, as an author it’s nice to put something in there about how great you are, but do you want status or do you want sales? An article for marketing purposes is a “direct response” type of ad which means we want the reader to RESPOND after reading the article.
And that means making sure there’s a great reason for the reader to click that link and get to the web site where we can then go for the sale.
As Christopher Knight, CEO of EzineArticles.com puts it, the body of the article is your “give,” and the bio box is your “take.”
Make sure what you’ve given to the reader has enough value that they’re chomping at the bit to click on the link in your take.
Using a resource box that gets the click is the difference between just writing articles, and real article marketing. Video Rating: / 5
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#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I run 7 companies :
https://guttulus.com/ – Personal Blog.
http://bitgale.com/ – Photography.
http://ppchire.com/ – PPC.
http://pandapatent.com/ – Patent and Intellectual Property
http://mtglion.com/ – Magic the Gathering.
http://runrex.com/ – Marketing.
http://tyguo.com/ – Consulting.
You can find me on linkedin. https://www.linkedin.com/in/tyguo
I look forward to sharing my experiences with you!
Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.
PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.
Welcome to MTG Lion. I’m a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all.
RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel. Video Rating: / 5
Please watch: “Tom Arnold Talks About Kinghuman – REALLY????”
True! See what Tom Arnold said about me…
https://www.youtube.com/watch?v=5HfBtiQORlw –~–
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If you won the free tee shirt here is how to claim it;
You must PM me via Youtube mail.
You must put “Kinghuman Is A Jackhole” in the subject line so I know what you are writing about.
You must give me your FULL shipping address (USA Only Please).
You must pledge to do something positive for humanity and / or the environment. It must be something above & beyond what you already do (like recycling). You must include the email address you used to signup for the Kinghuman newsletter. This is so I can confirm your identity (there may be some scammers that try to claim a shirt when they weren’t the real winners).
Also, if you want to try to win a follow up prize make a video showing what you won (when you get it) and post it as a reply video to my most current video.
Ask the PRO: Copywriting Secrets – Grant Cardone Interviews Internet Marketing Legend, Anik Singal About How He’s Sold Over 0 Million Worth of Products Online! Listen to Anik talk about his 5-STEP System to writing powerful words.
Get Anik’s 100% FREE Course:
http://www.SellBootcamp.com
Here’s the 5-Step Formula Anik Singal reveals:
1. Introduction — The purpose is to convince someone to engage and stay with you for your entire presentation. You must draw someone in. The only purpose of the introduction is to get their INTEREST.
2. Story – The purpose to relate to the audience and to create a CONNECTION. Use the story to set-up your product as the “Batman” of the relationship. Put yourself at their level and convince them that if “you” can do it, so can they!
3. Content – The purpose is to give someone VALUE and establish your CREDIBLITY. Today, consumers want value even out of the “pitch.” Focus on giving them AHA moments through the “what” and you’ll have them sold!
4. Transition – The purpose is to start talking to the LOGICAL side of the mind. Address the elephant in the room: “Why you’re about to charge them money?” Keep this step short, make the transition and get ready to close the sale!
5. Pitch – The purpose is to build such high value that you instantly CLOSE the sale. Look, everyone wants a DEAL. If they give you , they want to know they’re getting in return. This is the step where you build that logical value.
By the end of this process, you’re just collecting money. The best part is that you don’t have to have even been there or spoken to anyone. Your words on a website will do this!
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Grant Cardone is a New York Times bestselling author, the #1 sales trainer in the world, and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, social media, and finance. His 5 privately held companies have annual revenues exceeding 0 million. Forbes named Mr. Cardone #1 of the “25 Marketing Influencers to Watch in 2017”. Grant’s straight-shooting viewpoints on the economy, the middle class, and business have made him a valuable resource for media seeking commentary and insights on real topics that matter. He regularly appears on Fox News, Fox Business, CNBC, and MSNBC, and writes for Forbes, Success Magazine, Business Insider, Entrepreneur.com, and the Huffington Post. He urges his followers and clients to make success their duty, responsibility, and obligation. He currently resides in South Florida with his wife and two daughters. #business #realestate #investing #GrantCardone #10XRule #SalesTraining #SalesMotivation
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FOR OUR CURRENT REGULATION A OFFERING, NO SALE MAY BE MADE TO YOU IN THIS OFFERING IF THE AGGREGATE PURCHASE PRICE YOU PAY IS MORE THAN 10% OF THE GREATER OF YOUR ANNUAL INCOME OR NET WORTH. DIFFERENT RULES APPLY TO ACCREDITED INVESTORS AND NON-NATURAL PERSONS. BEFORE MAKING ANY REPRESENTATION THAT YOUR INVESTMENT DOES NOT EXCEED APPLICABLE THRESHOLDS, WE ENCOURAGE YOU TO REVIEW RULE 251(D)(2)(I)(C) OF REGULATION A. FOR GENERAL INFORMATION ON INVESTING, WE ENCOURAGE YOU TO REFER TO WWW.INVESTOR.GOV.
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Having your own products that you can sell is one of the best leverage tools you will ever find in business. And as part of my product creation secrets series, I talk about the importance of why you really need your own products for big success online.
Make sure you watch the whole video because I make a really nice promise at the end of the video that you don’t want to miss out on. The promise is only valid until Friday, February 12, 2011. So make sure you leave your comment before then ok?
Talk soon!
Gideon Shalwick
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How do you plan a successful product launch and grow your online business? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
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Today is another episode of Q&A Thursdays. We’re here to answer your questions. If you have one, leave a comment below, and we may answer it in next week’s episode. So Adam, what’s this week’s question?
This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?
The first thing you need to know when you’re doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.
Kajabi allows you to deliver a course to people once they buy.
Click Funnels allows you to optimize the funnels so you can get more purchases and sales.
Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.
Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.
Use Click Funnels to create a video talking about your product, the price points, what they’re going to get for it, and you can just create a script.
Create a little quick intro video on Click Funnels. You can do this on your iPhone.
You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I’m going to show you 11 secrets on how to grow your YouTube channel.
Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.
The first 30 minutes you’re going to educate them on all these cool crazy YouTube tactics. Don’t charge for it. Just give away all the information for free.
After you do that, you said, hey, now that you’ve learned everything, do you want to hear a simpler way to grow your YouTube channel?
I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don’t have to take seven, eight months to get results and you could get results in three months?
Usually, people say yes.
Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you’re going to charge five figures.
You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.
Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.
You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.
Once you’ve completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.
The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.
Do a joint webinar with them. They’ll push your product, and you can generate sales.
ConvertKit does a wonderful job of this. Their revenue figures are public. They’re doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.
Another product launch tip is to contact all of the people who clicked on your check out page but didn’t buy.
You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You’ll notice it will be your highest converting ad campaign. That’s what we did. It has worked amazingly well. It still works.
If you have questions about how to create a product launch, leave a comment below.
We’ll help you with your product launches. I’ll be there, I’ll respond to every single one.
As always, if you have a question that you’d like to have answered in a Q&A Thursday video, leave a question below in the comments.
I look forward to seeing you guys next week.
Enter China Show Episode 4
Find the complete show notes and transcript: https://www.enterchina.co/prelaunch
What’s in this episode?
How to maximize time prior to launch to build the most buzz? (01:35)
For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55)
It’s better to build a community as soon as possible. (02:03)
When you have a community you can get people interested in your product and get feedback from them. (02:09)
What we do to build the community… (02:17)
Facebook ads
Reach out to influencers
See what competitors are doing and copy what they do
Building a community as early as possible is a very good use of your time. (02:49)
How are you getting the most emails possible? (03:14)
Do a lot of A/B testing. (03:20)
Build A/B split testing campaigns in FB advertising. (03:31)
There are several steps before conversion… (03:40)
Click on the ad
Arrive on webpage
Confirm email (double opt-in)
Every step of the way we optimize. (03:58)
Only test one step at a time. (04:03)
Test per day FB ads. (04:18)
Take the one that performs the best. (04:44)
Minimizing the variables to make it a lot easier to identify the winner. (04:47)
Figure out what to test – you can potentially test a limitless amount of things. (04:57)
We tested our main marketing positioning. (05:16)
Not only are you testing what gives the most emails but also your marketing messaging. (06:00)
What do you do to maximize your new followers and fans – to get he most out of them? (06:15)
Send an individual email to each person that signs up. Asking them two questions. (06:23)
It’s a gold mine for understanding what resonates with the audience and how to stack the features. (06:45)
Kello has 5x industry click through rate because of engagement with audience. (07:26)
How to get media, bloggers and influencers to talk about you? (08:17)
Follow what’s happening in the space. (08:33)
Flag and follow the journalists that you want to write about you. (08:50)
Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17)
What’s the 80/20 of the work to be done pre-launch? (11:32)
Reaching out personally to everyone. (11:47)
Be very analytical. Let the numbers talk – not just gut/instinct. (11:59)
Get feedback from customers, test it, and iterate then repeat that process. (12:30)
Invest money in driving traffic. (12:37)
Resources Mentioned
Adespresso – http://adespresso.com/#a_aid=577ce5374911f
Google Alerts – https://www.google.com/alerts
Brinc – http://brinc.io
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