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In this video I’m going to teach you how you can become an SEO expert. Do want to learn how to be an SEO expert like me, Neil Patel? SEO isn’t hard to learn, it just takes practice and passion.
Today I’ll share with you my 8 steps to becoming an SEO expert in 2019. I’m going to share with you what type of mindset, passion, and love you need to have to really learn all about search engine optimization. From building your website, writing content, and getting your links out there to rank on Google. This will be the best SEO tutorial you watch on YouTube.
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RESOURCES & LINKS:
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):
“The 3 SEO Tools I Use Rank #1 on Google” (video):
“How Digital Marketing Will Change in 2019” (video):
“Does Blogging Still Work in 2019?” (video):
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019” (video):
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
“5 Tips For Writing An Awesome Blog Post” (video):
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
Read more SEO tips on my blog: https://neilpatel.com/blog
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►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first thing you need to do is make sure you truly love SEO, you wanna do it, and you wanna get good at it.
The second thing you need to do is set up a website. Go to wordpress.org or wordpress.com, set up your own website. It could be a blog, could be a blogging platform, it doesn’t matter. That’s just the first thing you need to do. Without your own website, you won’t know how to implement these tactics, practice, or get good at it.
The third thing you need to do is write content. When you have your website, if you don’t have content, you’re not gonna rank. As the saying goes, content is king. Publish content on whatever you’re passionate about.
The fourth thing is you need to build links. When it comes to building links, if no one’s linking to your website, you won’t rank.
Then, when you take those articles, you can put ’em into Ahrefs. It’ll show you all the people linking to ’em.
On top of links, you now need to then start getting social shares.
Then, I want you to follow all the popular marketing blogs, from Backlinko to Moz, to hey, even me, neilpatel.com. All of these marketing blogs will break out the latest and greatest tactics and techniques. By reading ’em on a regular basis, you’ll learn ’em, you’ll stay on top of the curve, so that way, you’ll do better than most people in the SEO industry.
And last but not least, be patient. You’re not gonna climb to the top of Google in a month, or even three months or six months. It takes longer and longer each and every single year because the web is more competitive. There’s roughly 1.7 or 1.8 billion websites on the Internet. That’s roughly four websites, technically one website for every four people. That’s a lot of websites, and blogs, there’s over a billion. That’s roughly one blog for every seven people. That’s too many sites to choose from. Because that Google now says, hey, there’s a lot of people talking about the same content over and over again, let’s pick the ones that are more up-to-date or more authority. It makes it that much harder for you to get rankings. For that reason, you need to learn to be patient. If you do this consistently for six months to a year, you’ll get results.
Today I’m going to share with you 7 advanced SEO techniques for your business. These SEO tactics should be used in 2019. This type of SEO strategy goes beyond what most digital marketing focuses on and we’ll be covering things beyond link building.
Are you finding that you’re not getting any results with SEO? That’s because you’re using a lot of tactics that everyone else is already using. Let me share with you seven advanced SEO techniques that will help you grow your business.
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RESOURCES & LINKS:
“SEO in 2019 What Will and Won’t Work” (video):
“Does Blogging Still Work in 2019?” (video):
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
“How Digital Marketing Will Change in 2019” (video):
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
The first advanced tactic I have for you is get to know your users. Everyone thinks that SEO is just about on page or link building. But here’s the thing, Google wants to rank what’s best for the users, first, second, third, fourth, and all the way down the list. The way you get to know what’s best for your users is you survey them. By using tools like SurveyMonkey and Hotjar you can find out what your users love and what they don’t. By adapting your content, your services, your product you’re much more likely to get that traffic from Google because you’re creating the best user experience.
The second tip I have for you is leverage schema markup. You know all those reviews and star ratings that you see when you’re doing a search? That’s called schema markup. If you’re using WordPress, you can just check out the Yoast SEO plugin. It’ll allow you to do schema markup with just a few simple clicks. It’s worth checking out, makes it easy. And that way you don’t have to learn a single thing about coding.
The third advanced tactic that I want you to try out is expand your most popular pages. See, content marketing is a big hit or miss game. You create a lot of webpages, a lot of content pages. Some get a ton of traffic, and others don’t. And you may be asking yourself why. The links, I did all the best packs to all of my pages. But why are some doing better than others? Well, a lot of times you just won’t have the answer. But what you can do, is you take your most popular pages and expand them.
The fourth tip I have for you is to send link juice to lower ranked pages. As I mentioned with the previous step, you have some pages that naturally do well, and some that don’t do as well. Well, the ones that don’t, go to all of your other pages that are doing well and internal link to the ones that aren’t. And see if that helps boost them up. What you’ll find is over time, those pages that aren’t ranking that well will start climbing higher and higher again.
Then I want you leverage infographics. You’re probably already saying, Neil, I’ve seen infographics, everyone has them. But no, I don’t want you to just leverage any infographics. I want you to leverage advanced animated infographics. Have you ever seen the infographics on how a car engine works, or how fast do cheetahs run? They’re animated by integrating gifs within your infographic they’re much more likely to go viral. And you’re gonna get way more back links.
Then I want you to leverage roundup post. The reason roundup posts are really good, and no one does this. I don’t know why. They used to be more popular three or four years ago, but they still work. Let’s say you’re writing an article on 101 SEO tips, or 31 SEO tips from 31 experts. By emailing all of these experts and getting them to participate, they’re not only likely to share your article on the social web, but they’re also likely to link back to that article and help promote it.
The last strategy I have for you is prune and crop. I know this one’s going to seem really hard. When you have an old site and you’ve been writing content for ages, there’s a lot of pages that just won’t do well even when you do the internal links and you send link juice to those low ranking pages. But start cutting the dead weight. When you start cutting the dead weight, more authority starts going to the pages that are ranking well. And it should help them climb even higher and higher over time. Follow those advanced strategies and you’ll start getting more love from Google
Today I’m going to share with you SEO in 2019 – what will and won’t work. As time goes on SEO is becoming harder and harder. So should you even do SEO anymore? Of course you should! Majority of the people click on organic listings and not paid listings.
In this video you’ll learn 6 SEO tips and I’ll share with you SEO in 2019 – what works and what doesn’t work.
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RESOURCES & LINKS:
Ahrefs:
https://ahrefs.com/
Google PageSpeed:
https://developers.google.com/speed/pagespeed/insights/
“How Digital Marketing Will Change in 2019” (video):
“Does Blogging Still Work in 2019?” (video):
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
“5 Tips For Writing An Awesome Blog Post” (video):
“8 Steps to Making Your Blog Successful – Passive Income Online Blogging” (video):
“How I Generated 37,391 Impressions on 1 Blog Post” (video):
Read more SEO tips on my blog: https://neilpatel.com/blog
____________________________________________
►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
TRANSCRIPT NOTES
The first tip I have for you is, blogging drives a ton of traffic. You guys know that, Google loves content, as they say, content is king. But here’s the thing, there’s over a billion blogs right now. So, if you go out there and you just write tons of blog posts because your competitors rank for all these terms, it won’t work. Regurgitating the same information over and over again won’t produce results in 2019. What you need to do is create a new unique spin. You have to write about fresh stuff that people haven’t seen. So instead of focusing on writing a blog post every day, maybe write a post once a week, or if you can’t even do that, once a month, but if you write something that’s super new and unique, I kid you not, you’re gonna get a ton of social shares, you’re gonna get a ton of backlinks, you’re gonna get a ton of comments and engagement and traffic.
The second tip I have for you is to build a brand. There’s a lot of sites out there creating fake news, and Google hates that. They’re looking for brand signals, and if you’re wondering how big your brand is, go to Google Trends, type in your brand name, versus your competitor, and you’ll see how you’re doing. The reason they wanna rate brands is, it builds trust. They know that if people are looking for your brand, they trust you, and you’re less likely to create crap content or write fake news.
The third tip I have for you is, link building is harder than ever. Everyone’s hitting up these sites for links. Yes, there’s over a billion blogs, but because there’s so many sites out there, everyone’s getting hit up more and more for links.
The fourth tip is make sure your website loads fast. Google has a mobile-only search engine as well as one just for your desktop and laptop devices. Speed is more important than ever. Yes, I know people have 4G and 5G phones, just because they have fast ones doesn’t mean they’re in an area with really strong reception, so that could mean your website loads really, really slow. Use Google Page Speed, it’ll show you what you need to fix to load faster in Google’s eyes.
The next tip I have for you is voice search. Voice search is becoming more and more popular. By 2020 over 50% of the people will be using voice search. So you wanna make sure with your website and your content, ’cause that’s typically what’s gonna rank for voice search, you’re answering questions people may type in, in short sentences. Not big long paragraphs, but it should be one to two sentences. The shorter you are with your responses to the answer, the more likely you’re gonna rank.
The sixth tip for you is, update your content. Google’s tired of ranking old, outdated content. I’ve mentioned this many times, there’s over a billion blogs, so what does that mean? There’s content on everything. Whatever you’re writing on, the chances are, there’s 50 other articles similar to that. If you wanna do better, I know I already mentioned, write new, fresh content. But even with your new, fresh content, other people are gonna copy you, so you need to update it, it doesn’t have to be monthly, but at least once a year, go into your best-performing pieces of content and update them. It’ll help ensure that you continue to rank high on Google.
#NeilPatel #SEO #SEO2019 Video Rating: / 5
This webinar presents everything you need to know about SEO to rank well on Google and get organic traffic in 2019. We break down Google’s guidelines for page quality and how we can apply them in a practical way on our websites.
To get the slides, go to https://incomeschool.com/2019slides
To get the notes, go to https://incomeschool.com/2019notes
Google’s 200 page document, https://incomeschool.com/200
How do you plan a successful product launch and grow your online business? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog
Today is another episode of Q&A Thursdays. We’re here to answer your questions. If you have one, leave a comment below, and we may answer it in next week’s episode. So Adam, what’s this week’s question?
This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?
The first thing you need to know when you’re doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.
Kajabi allows you to deliver a course to people once they buy.
Click Funnels allows you to optimize the funnels so you can get more purchases and sales.
Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.
Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.
Use Click Funnels to create a video talking about your product, the price points, what they’re going to get for it, and you can just create a script.
Create a little quick intro video on Click Funnels. You can do this on your iPhone.
You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I’m going to show you 11 secrets on how to grow your YouTube channel.
Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.
The first 30 minutes you’re going to educate them on all these cool crazy YouTube tactics. Don’t charge for it. Just give away all the information for free.
After you do that, you said, hey, now that you’ve learned everything, do you want to hear a simpler way to grow your YouTube channel?
I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don’t have to take seven, eight months to get results and you could get results in three months?
Usually, people say yes.
Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you’re going to charge five figures.
You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.
Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.
You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.
Once you’ve completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.
The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.
Do a joint webinar with them. They’ll push your product, and you can generate sales.
ConvertKit does a wonderful job of this. Their revenue figures are public. They’re doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.
Another product launch tip is to contact all of the people who clicked on your check out page but didn’t buy.
You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You’ll notice it will be your highest converting ad campaign. That’s what we did. It has worked amazingly well. It still works.
If you have questions about how to create a product launch, leave a comment below.
We’ll help you with your product launches. I’ll be there, I’ll respond to every single one.
As always, if you have a question that you’d like to have answered in a Q&A Thursday video, leave a question below in the comments.
I look forward to seeing you guys next week.
Enter China Show Episode 4
Find the complete show notes and transcript: https://www.enterchina.co/prelaunch
What’s in this episode?
How to maximize time prior to launch to build the most buzz? (01:35)
For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55)
It’s better to build a community as soon as possible. (02:03)
When you have a community you can get people interested in your product and get feedback from them. (02:09)
What we do to build the community… (02:17)
Facebook ads
Reach out to influencers
See what competitors are doing and copy what they do
Building a community as early as possible is a very good use of your time. (02:49)
How are you getting the most emails possible? (03:14)
Do a lot of A/B testing. (03:20)
Build A/B split testing campaigns in FB advertising. (03:31)
There are several steps before conversion… (03:40)
Click on the ad
Arrive on webpage
Confirm email (double opt-in)
Every step of the way we optimize. (03:58)
Only test one step at a time. (04:03)
Test per day FB ads. (04:18)
Take the one that performs the best. (04:44)
Minimizing the variables to make it a lot easier to identify the winner. (04:47)
Figure out what to test – you can potentially test a limitless amount of things. (04:57)
We tested our main marketing positioning. (05:16)
Not only are you testing what gives the most emails but also your marketing messaging. (06:00)
What do you do to maximize your new followers and fans – to get he most out of them? (06:15)
Send an individual email to each person that signs up. Asking them two questions. (06:23)
It’s a gold mine for understanding what resonates with the audience and how to stack the features. (06:45)
Kello has 5x industry click through rate because of engagement with audience. (07:26)
How to get media, bloggers and influencers to talk about you? (08:17)
Follow what’s happening in the space. (08:33)
Flag and follow the journalists that you want to write about you. (08:50)
Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17)
What’s the 80/20 of the work to be done pre-launch? (11:32)
Reaching out personally to everyone. (11:47)
Be very analytical. Let the numbers talk – not just gut/instinct. (11:59)
Get feedback from customers, test it, and iterate then repeat that process. (12:30)
Invest money in driving traffic. (12:37)
Resources Mentioned
Adespresso – http://adespresso.com/#a_aid=577ce5374911f
Google Alerts – https://www.google.com/alerts
Brinc – http://brinc.io
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