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Russell Brunson takes you through the importance of product launch funnels and the secrets that allow you to drastically increase sales and potential buyers through this useful marketing technique. Russell provides the keys to this vital digital marketing practice and gives you his top converting product launch funnels for FREE! Subscribe: http://bit.ly/fnlhckr
Click here for Russell’s best Product Launch Funnels: https://goto.clickfunnels.com/product-launch-funnels
In this video, Russell walks you through the steps of creating a product launch funnel and how it can work for your business. He highlights the origin of this sales tactic from creator Jeff Walker, and outlines the best practices for each phase of this essential online sales funnel. Russell details the necessity of creating desire and building anticipation throughout your funnel and the significance of having comments available for buyers to drive their engagement. Finally, Russell summarizes how easy it is to create a product launch funnel using ClickFunnels.
Stay tuned throughout the video to hear Wake Up Warrior Founder, Garrett J. White, describe ClickFunnels as a quantum leap in the marketplace for digital marketing platforms.
Are you new to sales funnels and making money online? We have a series that we like to call Marketing 101. It will give you the tools you need to start selling online: Click here: https://www.youtube.com/playlist?list=PLoc93MnQcNN9oQrii8ikdjxrAaspt_8WS
If you are looking for another kind of funnel. Check out the other videos we have in this series where Russell gives his favorite and best performing funnels for any type of sales. Go here: https://www.youtube.com/playlist?list=PLoc93MnQcNN9B_b9NCE2mhmAOczt9cj0k
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This will help if you’re not sure how much time it’s going to take to launch, and how to fit it into your calendar so it has the best chance of really being a success… Video Rating: / 5
Internet Marketer, Robert Coorey discusses some Product Launch Ideas. So if you have a small budget or no budget at all, pay attention to what he has to say during this live Business Event by http://www.BusinessBlueprint.com
In todays overcrowded market it’s important to stand out. The best way to do this is to know your market.
Then think about how you can introduce surprise and curiosity.
What can you do that’s counterintuitive? What’s your point of difference?
How are you going to stand out? Now go do that…
If you enjoyed this video, comment and share it with other entrepreneurs and keep in touch with us! Visit http://www.BusinessBlueprint.com for tons more videos and business tips, subscribe to our Youtube Channel to keep up to date with all the latest trends, click here to subscribe!
PRODUCT LAUNCH | A TECHNICAL PRODUCTION BY DORIER GROUP, AN EVENT BY MCI
In the telecom industry, when a leader firm decides to present a new mobile device, the message needs to be striking, persuasive and reflects the technology right away. Dorier was therefore expected to realise a complex technical production among which 3D projection mapping of scenic decor elements for the stage backdrop and the venue sides. Due to location change because of strategic reasons, Dorier was mandated less than a month prior to the event. In three weeks, our teams delivered a seamless event and made it happen.
Highlights: Mechanical stage effects & talents gathering on a very short notice
Discover how our teams handle excellence even on short-term notice by visiting us at www.dorier-group.com. We are Dorier Audio-Visual Global Solutions Video Rating: / 5
Apple announces multiple new products in an attempt to expand the company’s brand….
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These are the steps I’ve used over and over again since 2008 to launch products of all kinds.
Whether it was launching IWearYourShirt, starting a non-profit, selling online courses, creating an app, etc, there’s been some semblance of a system I use that I wanted to share.
While these steps may not fit perfectly for every business, product, or idea, I think they’re a good foundation and will get you a lot further than just throwing something out on the Internet and crossing your fingers and toes.
For this video (and full article linked below), we’re going to pretend you’re starting a beer flavored popsicle website (obviously known as BeerSicles) that’s launching in three months.
Step one: A product launch needs a goal!
Come up with your goal or goals, write them down, and keep yourself/your company accountable to them.
Step two: Social media can help launch a product, but is NOT absolutely necessary.
I’d recommend skipping social media altogether in the beginning – WHAT!? Yep. Skip it. Grab the handles/URLs for your product on these sites (@beersicles, et al) and just park them. Then, go to step #3 and do that first.
Step three: Building an email list is crucial
I always use email marketing as my first launching point. You’re most likely having a website built (or building one). Put up a simple landing page that directs people to sign up for your email list and tells them when your site should be launching (general timeframe is fine). Keep this simple and don’t waste too much time on it!
Step four: People love behind the scenes photos, so take and share some photos!
Take photos of the things you’re doing and create some buzz. Maybe you picked a particularly weird beer you love? Share a photo of it. Maybe you’re trying out eco-friendly popsicle sticks? Share a photo of al the popsicle stick research you’ve done. Get my drift here?
Step five: How to launch a product and have other people help do the dirty work
Find people who write about whatever you’re doing. Since you love beer, you probably follow some people on Twitter/Instagram or read beer blogs from people who love beer as much as you do. Reach out to them and ask them if you can email them some inside info on a new cool beer idea you’re launching. When you email them, don’t pitch them, just share the idea, ask for feedback, and ask if they’re interested in trying your product before anyone else. Offer to send them some of your delicious Beersicles before anyone else.
Step six: A good product launch gets talked about
Speaking of press, reach out to local press outlets. Most people ignore local press because they want the big dogs like The Today Show, Good Morning America, etc. What you don’t realize is there’s an entire network behind the scenes that’s owned by a lot of the same people. Maybe you don’t know local press folks in your area, but you can watch the news and see if they’re on Twitter or visit their website and see if they have places to submit news/ideas. Local news wants to talk about cool stories in their area.
Step seven: Starting talking and promoting!
Listen, you love your Beersicles business, right? You’re excited about it? You’ve invested a ton of hours? Don’t be ashamed to promote it!
Start some serious marketing ONE week prior to launch. Give people an exact time to look forward to. I personally like 10-11am, but you can choose something that works well for you. Make sure you share that launch time with all your networks, email list(s), etc. At this time, you should have a landing page or something simple up on your website that tells people the time of launch.
Step eight: Use this product launch formula and launch…
Launch that sucker! Make your website live, send out your email to your list(s), contact your influencer list, Tweet it, Facebook it, Instagram it, make sure local news knows today is the day, yell out your window really loudly, et al.
Undoubtedly something will break or not work, be honest about it with your audience and update them accordingly. Be ready all day launch day to answer questions, fix orders that get placed wrong, walk someone through a simple process that a 4-year old could do, etc etc. Then, keep the ball rolling. Keep updating people, keep sharing content, keep working hard and don’t give up if you don’t make ,000,000 in your first week.
Read the full product launch article, and bookmark it for future reference: https://jasondoesstuff.com/product-launch/
Video by: Ilya Poltavets
Like this video? Let me know in the comments!
Have questions about launching a product? Ask away!
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Today is another episode of Q&A Thursdays. We’re here to answer your questions. If you have one, leave a comment below, and we may answer it in next week’s episode. So Adam, what’s this week’s question?
This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?
The first thing you need to know when you’re doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.
Kajabi allows you to deliver a course to people once they buy.
Click Funnels allows you to optimize the funnels so you can get more purchases and sales.
Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.
Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.
Use Click Funnels to create a video talking about your product, the price points, what they’re going to get for it, and you can just create a script.
Create a little quick intro video on Click Funnels. You can do this on your iPhone.
You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I’m going to show you 11 secrets on how to grow your YouTube channel.
Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.
The first 30 minutes you’re going to educate them on all these cool crazy YouTube tactics. Don’t charge for it. Just give away all the information for free.
After you do that, you said, hey, now that you’ve learned everything, do you want to hear a simpler way to grow your YouTube channel?
I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don’t have to take seven, eight months to get results and you could get results in three months?
Usually, people say yes.
Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you’re going to charge five figures.
You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.
Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.
You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.
Once you’ve completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.
The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.
Do a joint webinar with them. They’ll push your product, and you can generate sales.
ConvertKit does a wonderful job of this. Their revenue figures are public. They’re doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.
Another product launch tip is to contact all of the people who clicked on your check out page but didn’t buy.
You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You’ll notice it will be your highest converting ad campaign. That’s what we did. It has worked amazingly well. It still works.
If you have questions about how to create a product launch, leave a comment below.
We’ll help you with your product launches. I’ll be there, I’ll respond to every single one.
As always, if you have a question that you’d like to have answered in a Q&A Thursday video, leave a question below in the comments.
I look forward to seeing you guys next week.
Enter China Show Episode 4
Find the complete show notes and transcript: https://www.enterchina.co/prelaunch
What’s in this episode?
How to maximize time prior to launch to build the most buzz? (01:35)
For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55)
It’s better to build a community as soon as possible. (02:03)
When you have a community you can get people interested in your product and get feedback from them. (02:09)
What we do to build the community… (02:17)
Facebook ads
Reach out to influencers
See what competitors are doing and copy what they do
Building a community as early as possible is a very good use of your time. (02:49)
How are you getting the most emails possible? (03:14)
Do a lot of A/B testing. (03:20)
Build A/B split testing campaigns in FB advertising. (03:31)
There are several steps before conversion… (03:40)
Click on the ad
Arrive on webpage
Confirm email (double opt-in)
Every step of the way we optimize. (03:58)
Only test one step at a time. (04:03)
Test per day FB ads. (04:18)
Take the one that performs the best. (04:44)
Minimizing the variables to make it a lot easier to identify the winner. (04:47)
Figure out what to test – you can potentially test a limitless amount of things. (04:57)
We tested our main marketing positioning. (05:16)
Not only are you testing what gives the most emails but also your marketing messaging. (06:00)
What do you do to maximize your new followers and fans – to get he most out of them? (06:15)
Send an individual email to each person that signs up. Asking them two questions. (06:23)
It’s a gold mine for understanding what resonates with the audience and how to stack the features. (06:45)
Kello has 5x industry click through rate because of engagement with audience. (07:26)
How to get media, bloggers and influencers to talk about you? (08:17)
Follow what’s happening in the space. (08:33)
Flag and follow the journalists that you want to write about you. (08:50)
Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17)
What’s the 80/20 of the work to be done pre-launch? (11:32)
Reaching out personally to everyone. (11:47)
Be very analytical. Let the numbers talk – not just gut/instinct. (11:59)
Get feedback from customers, test it, and iterate then repeat that process. (12:30)
Invest money in driving traffic. (12:37)
Resources Mentioned
Adespresso – http://adespresso.com/#a_aid=577ce5374911f
Google Alerts – https://www.google.com/alerts
Brinc – http://brinc.io
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