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http://ArticleMarketingExplained.com Here’s the 8th part of our series on making article marketing work for you, I call it, Resource Box Secrets.
Article marketing is a great way to use simple little articles to drive traffic to your web site. If you’re new to the concept, this is how it works (nutshell version):
Write an article of 300-700 words that deals with a topic your target market is interested in. For example, if your target market is new parents, an article on getting babies to sleep through the night, or an article on store-bought diaper alternatives would be things new parents might care about.
At the end of the article is a paragraph that’s known as the bio box, or resource box. Many people use that to tell about the author of the article.
That’s fine for stroking your ego, but it’s the kiss of death for making sales.
Articles used for marketing purposes are a bit of a different animal than articles you might find in a magazine. They both need to be well-written, but when someone is done reading an article you’re using for marketing, you want them to take another action…
…and click through to your web site.
You know the old show business adage, “Always leave them wanting more!” — that’s how you should write your articles. Don’t get me wrong, I don’t think you should just tease people in an article and then offer the real solution on your web page — you should give good value in your article.
But in a few hundred words you obviously can’t go into too much detail. And that’s where your resource box comes into play.
If your article was well-written and provided value to the reader, they will already be primed to want more information. A good resource box will give them a reason to click the link.
A bio box that says, “Jane Doe has been a parent for 14 years and is the president of Moms and Kids Play Group blah blah blah…” may build some credibility for the author, but doesn’t do anything toward the ultimate goal — getting a click to your web site.
On the other hand, if an article on getting a baby to sleep through the night ended with something like this…
“Click here to get a free copy of ’21 Tips To Keep Your New Baby From Driving You Insane’ at Jane Doe’s New Baby Tips web site. Download your copy right away and put the tips to work for you immediately!”
…don’t you think the reader is very likely to click on that link? You bet!
Sure, as an author it’s nice to put something in there about how great you are, but do you want status or do you want sales? An article for marketing purposes is a “direct response” type of ad which means we want the reader to RESPOND after reading the article.
And that means making sure there’s a great reason for the reader to click that link and get to the web site where we can then go for the sale.
As Christopher Knight, CEO of EzineArticles.com puts it, the body of the article is your “give,” and the bio box is your “take.”
Make sure what you’ve given to the reader has enough value that they’re chomping at the bit to click on the link in your take.
Using a resource box that gets the click is the difference between just writing articles, and real article marketing.
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http://www.press-release-distributors.com launches first video in a series about article marketing vs. press release marketing.
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A lot of people decide that the atmosphere is right to start up a web business, but they can’t figure out how to bring traffic to their website. Well, you’re not getting any traffic primarily because your site cannot be found. Read this article and study the different SEO tips provided within.
For search engine optimization, the first thing you should do is register with Google and other search engines (such as Yahoo! and Bing). You can visit a special site, fill out a very short form with your website address and you’ll likely be “crawled,” in other words added, by that search engine faster.
To optimize their websites’ position on search index results pages, savvy webmasters will register plenty of articles at article databasing sites. An article on such a database will include a link back to the owner’s website. This link will be noted by search engines and contribute to the site’s position in the search index.
When you are first starting a website, avoid using sub-domains. Google treats sub-domains as their own site for purposes of assigning them PageRank. Directories from the main site, however, have the same PageRank as the parent site. This means, for instance, that mysite.com/store will have the same PageRank as mysite.com, but store.mysite.com won’t.
Make sure you didn’t forget to leave robots.txt set. In many cases, when a site is in development, web designers will use a robots.txt file to prevent search engines from indexing the site at all. Some of these same web designers forget to remove the robots.txt file when the site goes live. If you know what date your site is going live, one tip is a create a cron job that deletes the robots.txt file automatically on the designated date.
Patience is a virtue in search engine optimization. You won’t see any instant gratification of your work. It may take several months for you to be able to see the results of your work pay off. The newer you are to the business, the longer it will be for you to get the hang of things.
Your meta description should make an impact and demand a call for action from the searcher. Use words and phrases that get people to respond in a motivated way. Incorporate phone numbers or specific sales dialogue that create a buying atmosphere before they even click through. Keep it short and to the point at 155 characters.
Make your page friendly to search engines. Do some research on search engine optimization and incorporate some of the easier tips and tricks into your site. The higher ranked your page the better. Make sure you include keywords in your posts and in your titles. This will make your site easier to find for a search engine crawler.
By studying the SEO tips in this article, you will learn how to optimize your site for the search engines and also why search engines need you to focus on things like keywords and quality links. The more you know about SEO in general, the better your odds of being found are. And that’s what it’s all about.
http://inboxbanking.com
http://inboxbanking.com/blog
http://fiverr.com/inboxbanking/write-a-500-word-blog-post-or-article-on-any-topic
http://AffiliateStartingLIne.com Article Marketing Sucks talks about the need to create unique content that people want to link to and share on social media. It refers to a Matt Cutts that tells you why Google does not recommend article marketing.
Claude Pelanne
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How to use proxies in Article Marketing Robot
http://www.FastCashRiches.com/ author and internet marketing entrepreneur James Winsoar shows some article marketing strategies and tips that can be applied to affiliate marketing or any other business model. James shares his top list of directory sites to submit your articles to for the highest ranking on the search engines and the most traffic back to your website. Article marketing can be an extremely fast way to get high rankings and lots of traffic in a short space of time when done correctly. In this video James shows you how to get the most out of your article marketing strategy.
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Everyone knows that Ezine Articles is an awesome way to get traffic and create links back to your web page. You should also know that video marketing creates thousands and thousands of visitors due to the enormous traffic on youtube and other video sites.
Now there is a tool with a free trial which will create videos out of your ezine articles so you can submit them to youtube. It’s brilliant. I get tons of traffic from ezinearticles.com but my traffic has increased over 700% since I started letting Article Video Robot read my articles orally and turn them into videos.
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When you combine all Marketers Domination marketing tools together, and use each one of them for your marketing purposes then you can truly see real results with your article marketing campaign.
Article marketing is not about mass submitting content that you think is high quality to 100’s of content and adsense farms. It’s not about submitting to so called high pr sites that have hundreds of links around your article which is posted on a PR 0 page.
It is about empowering your website through the use of proper article marketing tools. These are the same exact tools that “I” used to out-rank, out-smart, and out-wit a well known top marketing guru for his own keywords including his own name.
More information about Marketers Domination Article Marketing Tools
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http://jsrhelp.com/jb – Ready for some free traffic on autopilot? Then watch this incredible workshop by John S. Rhodes on how to do article marketing the RIGHT way (please please please don’t make the same mistakes that I did!). This is 2 hours of solid content…Enjoy!
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Hi, friends. This is again Anal bhatt with continue series of Ask An SEO Expert. Today we discussa about some intresting topic regarding ” Article marketing “. I am here to Explain you how article posting is important? Should they be written well and Unique? Hope you enjoy this video. We will give you the best solution whatever you ask at our website http://www.blurbpoint.com/ask-seo-expert.php
Articne Marketing
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See Article Submitter Plus in action in this complete demo of the best article submitter software on the market. I have used pretty much every automated article submission tool and have found this one to be the easiest and fastest one of them all.
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In this video I show exactly how I use ASP and how it works perfectly with two other services that I recommend:
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