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Wondering how to launch a product on amazon? Have you heard of the “search, find, buy” product launch strategy? In this video I show you my results I have achieved from using manychat to help me rank on amazon. I share some tips on the “search, find, buy” keyword ranking strategy and how you can get to page #1. Make sure you check out my other videos and the resources below to see all the tools and services I used to start and scale my ecommerce business. Enjoy and let me know if you have any questions!
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We had a great time putting our minds together to learn and take back home actionable strategies on cutting-edge PPC strategies.
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A Short Guide: How to sell PPC management
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In regards to growing a business pay per click can be like putting gasoline on a fire. When you get it right the business can grow two, three, four, five, six, X. You can also lose money with the same speed and go the other direction. It’s a scary proposition. How do you put yourself forward as a premium service provider so the client knows they’re in good hands?
Hey, it’s Alzay Calhoun with Coveted Consultant. Let’s be honest about pay per click management services. The client has to pay you and the advertising budget to actually run the campaigns. So all the while you’re talking, the business owner’s doing the math and it just gets scarier and scarier the more you explain all of what’s involved in making it work. How do you make the decision easy? How do you make it simple? How do you make the client feel good about interacting with you? Let’s walk through a couple of examples on the board.
Let’s think about it in terms of running an e-commerce site. Your client sells smaller prices items, right, smaller purchases. Those could be children’s clothes. They could be handmade items. They could be physical books etc . That is what they sell. You want to run ppc campaigns to their services or to their products. What you should show them is a process on how you plan to get it right. Don’t just say hey we want to run all your campaigns. Show them your professionalism. This is kind of obviously in the ppc world, but make it clear that there are certain metrics that you’re willing to be held accountable to, certain objective metrics. Now, everything isn’t about closing a bunch of sales, but it is about making sure that what you do doesn’t damage the business. Be clear on what those objectives are so you know when you get to the end we’re talking about the same stuff.
Now, you can work the process backwards. If you are helping them sell more of their smaller ticket items there’s some landing page that people have to go to to buy. Landing page, shopping cart, something. Do you know what that is? Does that need to be tweaked in some way, etc? Prior to that you’ve got to do funnel design. How do people get to the actual landing page? Are they buying things on the first time through the site, second time through, the ninth time through? Is there a sales person involved in the process? Are there email auto responders involved in the process, etc? You got to understand this funnel and you may have to make some edits to it. Prior to that you got to do good targeting. We’re talking about re targeting their existing audience, reaching out to cold audiences. Are they warm on some level, etc?
You need your own internal mechanism, your own internal method to get to clear targeting with the client to clarify or to improve or refine their funnel with the client. So when you step forward to the landing page we all know what landing page or shopping cart or buy button is the one that we’re all optimizing for and then we can all sit and talk about the right metrics. You’ve got to show your client this level of thinking before you begin the actual engagement.
One full step behind that one. What’s the landing page? Now, if it’s a small ticket, it’s probably one page with a lot of different things on it, but when you buy a bigger ticket item typically there’s just one major landing page. Are you split testing that page? Who’s editing that page, etc? One step before that. We got to do funnel design. If someone’s buying a four, five, eight thousand dollar product or whatever then there’s probably a phone call somewhere in that process. Who makes that phone call? Should you talk to the director of sales or the sales person to understand what their current script is for those calls? Should you edit that script in some way depending on how you want to drive traffic through it? Are you even thinking about that part of the process? One step before that is targeting. Again, are we targeting an existing audience? Are we talking more complex audiences? Are we targeting cold audiences?
Show the client your professionalism on the front end. It will lower their fear. It will lower their trepidation. You’ll get fewer objections and that way you can step forward and serve them the way that you know that you should. If you accept this challenge there is an opportunity in it for you. I’ll see you in the next video.
Hey. It’s Alzay again. I really hope you enjoyed that video. I realize that things can look really simple and clean and neat and easy when they’re laid out on the whiteboard, but trying to apply these things inside your business can have their own level of frustration. What do you do now? What are your next steps? Well
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In this one I show you how to create an Amazon FBA product listing. It is VERY important to do this early on because it is one of the best ways to know whether a product is restricted, is in a gated category, needs a hazmat review, or has any other issue that you could not have expected. Amazon will let you know after a few days or a week of creating your product listing. Do it ASAP!
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Amazon FBA Product Launch How To Rank #1 With Only PPC – Amazon FBA PPC 2019
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Today I’m showing you how to successfully launch an amazon product using ONLY pay per click Amazon advertising. Its one of the best way to launch a product on amazon. So if you want an amazon fba launch strategy 2019 then watch til the end. If you have any questions about Amazon sponsored ads ask me in the comments below.
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#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.
I run 7 companies :
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I look forward to sharing my experiences with you!
Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.
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RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel. Video Rating: / 5
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Amazon FBA Product Launch with ONLY PPC?! How to rank on Amazon FBA & execute a profitable Amazon product launch strategy is getting more difficult in 2019.
I’m going to walk you step by step through an Amazon Product Launch. We will mainly discuss using PPC to rank on Amazon and whether it will work in 2019. This is an Amazon product launch strategy you can use with ONLY PPC provided you have done the correct preparation to launch on Amazon correctly. I will show you how.
*NOTE* It is always easier to launch WITH a giveaway service like PageOneify than without. I am NOT recommending this approach for all products. I want to show that yes, it is possible to start and launch to page 1 with only PPC and succeed if you approach it correctly.
With this knowledge, how to launch a product on Amazon and master Amazon ranking is made easier. Your Amazon FBA launch can be done with Amazon PPC & no launch service.
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Amazon FBA how to launch a product with ZERO reviews! Today we’ll talk about how to executer a successful and profitable product launch and rank without having any reviews in 2019.
In this video I’m going to walk you through the 5 must have factors of ranking and launching successfully and profitably. You can use this ranking strategy with ZERO reviews provided you follow the exact instructions I show you in the video.
*DISCLAIMER* It is ALWAYS easier to launch WITH reviews and giveaways than without. I am NOT recommending you do this with every product since this will not work for all products. This is a valid alternative and since it is getting harder and harder to get reviews as a new sellers I show you how to do it profitably here.
Knowing this you are able to launch with ZERO reviews and rank easily by improving the value of your product and listing, this is a great strategy to use in conjunction with my PPC only launch strategy here:
Hope it helps!
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I’ll explain to you how to figure out how many units you should order on a first initial order when launching a new product for Amazon FBA private label so that you don’t run out of inventory too soon or over order and avoid having to pay unnecessary shipping costs and storage fees.
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DISCLAIMER
This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows us to continue to make videos like this. Thank you for the support! Video Rating: / 5
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2019 New Amazon product launch strategy that NO ONE is doing! Boost your sales and dominate your competition with my secret Amazon product launch and rank strategy!
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💯 MY REQUEST TO YOU 💯
If you found this helpful, help me spread the word by liking or commenting or both on this video.
When you engaged with my videos by liking and commenting you help me reach more people with my FREE content! It will reach other like-minded people that can also live a life of financial FREEDOM and helps them quit their job so they too can live life on their terms!
See you soon 🙂
Sebastian*
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Guidance for product managers to create impactful introductions for their new products and services. Video Rating: / 5
