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Twitter Advertising Tips – How To Market Your Business On Twitter – Plus Increase Your Twitter Followers In A Few Simple Steps

Today, just about everyone will have heard of Twitter unless they have been hiding away somewhere. It is probably the fastest growing social network on the internet, taking the internet by storm with an average of 10,000 new sign ups on a daily basis. Twitter is a micro-blog site where you answer the question “What are you doing?” in 140 characters or less.

Promote your business and gain more traffic
In essence, Twitter is a relationship building tool. The obvious business use of Twitter is to meet potential customers. SEO (Search Engine Optimisation) consultants will advise that Twitter should be used to drive people to your company’s website through linking to your content. To do this you should tweet about interesting news, stories and information. This could be the latest blogs you have posted, recent press releases or a white paper that can be downloaded. Tweeting this information with a back link to the relevant page on your website can be extremely valuable. If your content is of a high quality then people will start tweeting about it and share this with their Twitter friends.
A social media site like Twitter is also useful for promoting events.

The next time your company is holding an event or seminar, tweet it out for full exposure to your Twitter community. By tweeting about events, useful resources and thoughtful tips, your company will eventually become an expert and people will begin to consider you as a specialist in your area of expertise.

Monitor your brand
Twitter as a social media platform allows you to monitor your brand. You can search and track what people are saying about your company, products, competitors or any other buzz words in your industry.
Twitter has a favourites feature. On your Twitter stream you are able to “star” a tweet which adds it as a favourite. As you track what people are saying about your company, you can “star” all the positive tweets. This is valuable information as you can then show the public what is being said about your brand and company. When you get an enquiry about your company you can send them the link to your favourites on twitter.

Offer real-time customer service
Another important role of Twitter for business is to use it as a virtual customer service centre. By responding to customer comments or concerns about your company or products via Twitter you are helping them in real time – answering their queries, responding to negative feedback and giving help to customers. This speedy response will impress your customer no end. Plus it will show other potential customers that you care. Not only this you can also inform your customers if there are any problems with your website, or if your site is down for maintenance and for how long.

Getting support
It is important to remember that the Twitter community is dynamic and growing all the time. Using a social media consultant to devise a creative and powerful Twitter campaign can be extremely rewarding for your business.
When getting started, using Twitter can seem very daunting and it’s likely that you will need the support of a local digital marketing and SEO company who specialise in social media marketing services. Specialists in this area will be able to help you with your Twitter marketing requirements. Don’t forget to use blogs and forums where possible as there will be lots of people who are happy to provide further support and talk about their own experiences and successes carrying out different internet marketing strategies.

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In this video I’m going to show you how to create your first Twitter ad from scratch. This means we’ll set up your Twitter ad account to begin with and then we’ll go into how to create an ad on Twitter.

To get started you first need to obviously have a Twitter account. Login to that Twitter account and you can go click here on your profile in settings and go under Twitter ads. Alright so to set up your Twitter ads account you will first need to start filling in some details – the country, timezone, let’s go. That’s it that is all you need to set up your Twitter ads account and from here you can start creating your first Twitter campaign.

So there are a few objectives that you can choose from, whatever your conversion goal is. So if you’re looking for app installs, you’re looking for more followers, engagements on your tweet, promoting video, website clicks, conversions, app-engagement or awareness. So for now let’s stick to website click or conversion. You can give your campaign a name and you can add some budget to it. Let’s start with something as low as ten dollars. There is pacing as well – standard or accelerated. What this means is if you choose standard, Twitter will try and divide your budget throughout the entire day but if you choose accelerated they will try to exhaust your budget as soon as possible. When do you want to run this campaign? start immediately run continuously or set an end date as well. So let me just run it continuously. Click on next.

Now you choose an ad group – so similar to all other advertising portals like Facebook, AdWords or Snapchat places like that, Twitter also follows the same method which is a campaign which can have multiple ad groups and an ad group that can have multiple ads. So we’ve created an ad group, you can select a start time and end time for the ad group, you can allaot a total budget to this ad group. All of this is optional because if you don’t add in a budget it will automatically take the budget of the campaign that we created so I would prefer that I leave this empty. I’ll also leave the time empty as I want the ad to run throughout the day. The bid type you can choose between automatic bid, target cost or maximum bid. What this means is if you set the bid amount to say Twitter will make sure that your average cost throughout the day for bidding is . If you set it at maximum bid, what this means is that you will not be charged over for any click that you get on the ad. Let’s leave it at . You can create a conversion metric but this will require you to set up tracking events on your website which we haven’t done so far so I’ll leave this blank for now. There are two added additional options – add an audience measurement tag or add DoubleClick tracking, both of these require adding some code to your website which we haven’t done so we will discuss this in another tutorial. So now let’s try and set up a basic campaign.

Once you’re done let’s click on next and here finally you get to select the tweet that you want to promote. You can select any tweet from your account. Let me just select this one as you can see this is a pretty old account. The last tweet was made on December rd but the thing is that on my personal account the ad account was already set up and I wanted to show you guys from scratch how to go about this which is why I have selected a really old account of mine which I haven’t been using it for a while. You can also decide here on ad placements – you want to show the ad on profiles and tweet detailed pages, search result, expand your reach on the Twitter audience platform. Twitter audience platform is similar to Facebook or Google Display Network where other websites can integrate Twitter ads and display ads. Select which category best describes your ad so this could be any category. Let’s enter marketing. Enter the top domain name of the website used for this ad group. Let’s click on next. Targeting – if you already have existing audience, which we don’t for now, we could have selected here – again very very similar to Facebook or Google AdWords, but I have no audience right now, so this doesn’t make any sense. You can narrow down the demographics of your audience starting with gender, ages – you can select an age range. Select the location, language, technology. So the location selected is India. You can select the OS version that they’re using, the platforms they are on – let’s say only Android devices. You can also select the languages – I would want to add only English. Then there are audience features and this is another way based on behaviour, interest and keywords that you can target. So let me choose marketing. You can add more keywords like these. You can add additional option to the ad to follow your Twitter account which I’d recommend you to choose as this helps increase the number of followers.

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