Marketing Strategy: How To Write Copy That Turns Website Visitors Into Customers

March 21st. 2019, 4:16pm

A must-have marketing strategy for any creative is writing good copy for your website. These copywriting examples demonstrate a simple trick to improve your copywriting skills fast — even if you’re just starting out.

C’mon over to https://www.marieforleo.com/2017/05/copywriting/ where we answer your follow-up questions after the episode.

If you enjoyed this video, subscribe to our channel and get the world’s best inspiration, motivation and advice delivered straight to your inbox at http://www.marieforleo.com.

And if you’re interested in building a meaningful business, check out our YouTube playlist on that exact topic here: https://www.youtube.com/playlist?list=PLD87A632CFD5449B5.

Thanks for watching!

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20 Responses to “Marketing Strategy: How To Write Copy That Turns Website Visitors Into Customers”

FeelGood Within Says:
March 21st, 2019 at 4:46 pm

Thankx so much Gr8 tips 👌

Rudy Cecere Says:
March 21st, 2019 at 4:51 pm

Thanks for the tip! Very helpful and to the point

Eclipse Technoconsulting Global Pvt. Ltd. Says:
March 21st, 2019 at 5:25 pm

Ver meaningful and helpful Marie! Loved your video!!

Mana Yousuf Says:
March 21st, 2019 at 6:07 pm

Thank you Marie, impressive work. I would definitely work on your suggestions.

Jack The Dreamer Says:
March 21st, 2019 at 6:46 pm

This was such an amazing and insightful video. Thank you Marie! Your energy is so fun lol

Dave Simon's Music Enterprise Says:
March 21st, 2019 at 6:55 pm

BEFORE: We offer quality music lessons. Our instructors are highly skilled with years of experience. AFTER: We believe that music has the ability to transform a childs life. Music lessons that are fun lead to inspired children. We offer music lessons that allow kids to experience success and accomplishment.

Theresia Riggs Says:
March 21st, 2019 at 7:53 pm

Hi Marie. Wow! Thanks! What a great video! I am a writer with my own website who sells my books on Amazon and Kindle, and I think you have solved my problem. Hundreds of women have downloaded my books for FREE when offered on Kindle, with a third buying my books for 0.99 cents. I will now go and change the spotlight from me, and concentrate on the customer, or reader, like you suggest and hopefully attract more… tbriggsnovelist.com

Brad Spencer Says:
March 21st, 2019 at 8:33 pm

Watched a LOT of videos of yours over the years. Obviously I'm not the exact target market you're going after but this video is probably the most useful one I've watched of yours.

I've written copy for a long time and heard people beat around the bush about the spotlight method. They didn't say it that way nor were they as succinct as you were.

But yea…this is so freaking useful.

Taking it beyond copy, every deal I've ever closed at a 1:1 basis looking back I unconsciously did this in my language. Every deal I lost basically was because I did the opposite.

Anyhow…really helpful…appreciate it 🙂

Alpha KoalaGamer Says:
March 21st, 2019 at 8:34 pm

lol I love how I am aware of the costumer spolight method and notice you using it in your video's script from beginning to end and it's pretty subtle indeed. Hope I can land my copywriting job thanks to all these research I'm doing and your tips. Hope you won't mind me quoting you 😋

Dhiego Bersan Says:
March 21st, 2019 at 9:29 pm

Nice video! I think it is a good exercise to identify how big companies apply this in practice.

For instance, I would say Apple does only 15% of customer focused copy writing, and the rest is actually product focused. You get a lot of "The brightest and most beautiful retina display ever. Fastest performance with the A12 bionic." and sometimes, more in the middle and end of pages, customer focused copy write like "Find the best Mac for you" or "Explore covers, cases, and more to help you get the most from your iPad.". This trend is very clear throughout all their products. Microsoft seems to do the same, although in a less organized fashion and mixing both bit.

If we take Solar City, almost every copy write has some customer focused language. For instance, they'll say something like "Our solar panels blend into your roof with integrated front skirts and no visible mounting hardware. The result is a clean, streamlined look."

Mohammed Naveedullah Sharief Says:
March 21st, 2019 at 10:21 pm

Your Intro is 🎯✔💯%💘

phoebe green Says:
March 21st, 2019 at 11:20 pm

Thank you for this amazing video.
https://www.creativebrain.co.in/how-to-write-winning-copies-for-websites/

tasha80mgr Says:
March 22nd, 2019 at 12:15 am

Wow! You are amazing,gurlllllllll!

Lokoo Montana Says:
March 22nd, 2019 at 1:02 am

Excuse me miss..

Your pants is ripped.

Abc Xyz Says:
March 22nd, 2019 at 1:42 am

Her voice😍

Core Cubed2 Says:
March 22nd, 2019 at 2:37 am

Great information! It's important for web copy to be updated regularly with fresh, relevant content as well. Creating and keeping updated a professional blog is the best way to accomplish this. More info here: https://mostforyourmarketing.com/increase-reach-home-care-marketing-ideas-blogs/

Saluer la mer Says:
March 22nd, 2019 at 3:10 am

Wow! When you were reviewing this website I saw myself in the titles. Everything in the website is around ME! "Who I am", "Working with me", and the first sentence is about MY methodology. Can't wait to change everything!! =D

Kevin Whitsitt Says:
March 22nd, 2019 at 4:03 am

Words that are not normally used are great for getting attention. I like the word “illegal.” Check this out. https://www.youtube.com/watch?v=6EMMNeMCnZU&t=10s

Asif Mojtoba Says:
March 22nd, 2019 at 4:13 am

This is my first time watching your video. Really loved your presentation style. You got a new Sub here, love. Best wishes.

Jane in the Jungle; Kelly Smith Says:
March 22nd, 2019 at 4:18 am

Sunny mentioned you on her show and you are everything she promised. Thank you! Now I will transform my website!