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In this video, we will show you how to add an Affiliate contest to your product. Video Rating: / 5
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In this video, Chris “Mr. Moneyfingers” Haddad reveals eight “stupid” copywriting tricks you can use to write irresistible copy that easily converts your most stubborn prospects into die-hard customers — and finally earn tons of cash. Join Mindvalley Insights for more like this – http://bit.ly/1SUZEoo
In this video, you’ll discover…
► Why selling with “logic” is the absolute worst way to make your prospects buy (and what to sell with instead).
► How to stop writing boring, cliché stories that put people to sleep — and how to start writing stories that make people stay.
► Why you need to start making BIG ballsy promises (and how to do it without getting arrested).
► The power of “magic mechanisms” and why it drastically increases conversions.
► The secret to making someone who’s never heard of you trust you with their life — all through your copy.
► And much, much more…
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►►► PART (2/2) — 8 “Stupid” Copywriting Tricks | Chris Haddad
Chris “Mr. Moneyfingers” Haddad is an elite level copywriter you can’t hire at any price. Prior to starting his own business on ClickBank, Chris was the “secret sauce” copy guy behind several multi-million dollar launches and ClickBank #1’s, as well the guy 7-figure entrepreneurs called to double (or even triple) their conversions.
Mindvalley Insights is an initiative started by Mindvalley to openly share the best business practices that allow us to get closer to achieving our goal: impacting one billion lives. To do this, we master and implement traffic strategies, social media campaigns, content marketing strategies, and much more. We share with you proven tips and techniques — in entrepreneurship, copywriting, branding, launches, etc… — so you too can build a highly profitable and successful business and achieve the results in life you’ve always dreamed of.
Having your own products that you can sell is one of the best leverage tools you will ever find in business. And as part of my product creation secrets series, I talk about the importance of why you really need your own products for big success online.
Make sure you watch the whole video because I make a really nice promise at the end of the video that you don’t want to miss out on. The promise is only valid until Friday, February 12, 2011. So make sure you leave your comment before then ok?
Talk soon!
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These are the steps I’ve used over and over again since 2008 to launch products of all kinds.
Whether it was launching IWearYourShirt, starting a non-profit, selling online courses, creating an app, etc, there’s been some semblance of a system I use that I wanted to share.
While these steps may not fit perfectly for every business, product, or idea, I think they’re a good foundation and will get you a lot further than just throwing something out on the Internet and crossing your fingers and toes.
For this video (and full article linked below), we’re going to pretend you’re starting a beer flavored popsicle website (obviously known as BeerSicles) that’s launching in three months.
Step one: A product launch needs a goal!
Come up with your goal or goals, write them down, and keep yourself/your company accountable to them.
Step two: Social media can help launch a product, but is NOT absolutely necessary.
I’d recommend skipping social media altogether in the beginning – WHAT!? Yep. Skip it. Grab the handles/URLs for your product on these sites (@beersicles, et al) and just park them. Then, go to step #3 and do that first.
Step three: Building an email list is crucial
I always use email marketing as my first launching point. You’re most likely having a website built (or building one). Put up a simple landing page that directs people to sign up for your email list and tells them when your site should be launching (general timeframe is fine). Keep this simple and don’t waste too much time on it!
Step four: People love behind the scenes photos, so take and share some photos!
Take photos of the things you’re doing and create some buzz. Maybe you picked a particularly weird beer you love? Share a photo of it. Maybe you’re trying out eco-friendly popsicle sticks? Share a photo of al the popsicle stick research you’ve done. Get my drift here?
Step five: How to launch a product and have other people help do the dirty work
Find people who write about whatever you’re doing. Since you love beer, you probably follow some people on Twitter/Instagram or read beer blogs from people who love beer as much as you do. Reach out to them and ask them if you can email them some inside info on a new cool beer idea you’re launching. When you email them, don’t pitch them, just share the idea, ask for feedback, and ask if they’re interested in trying your product before anyone else. Offer to send them some of your delicious Beersicles before anyone else.
Step six: A good product launch gets talked about
Speaking of press, reach out to local press outlets. Most people ignore local press because they want the big dogs like The Today Show, Good Morning America, etc. What you don’t realize is there’s an entire network behind the scenes that’s owned by a lot of the same people. Maybe you don’t know local press folks in your area, but you can watch the news and see if they’re on Twitter or visit their website and see if they have places to submit news/ideas. Local news wants to talk about cool stories in their area.
Step seven: Starting talking and promoting!
Listen, you love your Beersicles business, right? You’re excited about it? You’ve invested a ton of hours? Don’t be ashamed to promote it!
Start some serious marketing ONE week prior to launch. Give people an exact time to look forward to. I personally like 10-11am, but you can choose something that works well for you. Make sure you share that launch time with all your networks, email list(s), etc. At this time, you should have a landing page or something simple up on your website that tells people the time of launch.
Step eight: Use this product launch formula and launch…
Launch that sucker! Make your website live, send out your email to your list(s), contact your influencer list, Tweet it, Facebook it, Instagram it, make sure local news knows today is the day, yell out your window really loudly, et al.
Undoubtedly something will break or not work, be honest about it with your audience and update them accordingly. Be ready all day launch day to answer questions, fix orders that get placed wrong, walk someone through a simple process that a 4-year old could do, etc etc. Then, keep the ball rolling. Keep updating people, keep sharing content, keep working hard and don’t give up if you don’t make ,000,000 in your first week.
Read the full product launch article, and bookmark it for future reference: https://jasondoesstuff.com/product-launch/
Video by: Ilya Poltavets
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Today is another episode of Q&A Thursdays. We’re here to answer your questions. If you have one, leave a comment below, and we may answer it in next week’s episode. So Adam, what’s this week’s question?
This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?
The first thing you need to know when you’re doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.
Kajabi allows you to deliver a course to people once they buy.
Click Funnels allows you to optimize the funnels so you can get more purchases and sales.
Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.
Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.
Use Click Funnels to create a video talking about your product, the price points, what they’re going to get for it, and you can just create a script.
Create a little quick intro video on Click Funnels. You can do this on your iPhone.
You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I’m going to show you 11 secrets on how to grow your YouTube channel.
Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.
The first 30 minutes you’re going to educate them on all these cool crazy YouTube tactics. Don’t charge for it. Just give away all the information for free.
After you do that, you said, hey, now that you’ve learned everything, do you want to hear a simpler way to grow your YouTube channel?
I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don’t have to take seven, eight months to get results and you could get results in three months?
Usually, people say yes.
Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you’re going to charge five figures.
You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.
Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.
You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.
Once you’ve completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.
The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.
Do a joint webinar with them. They’ll push your product, and you can generate sales.
ConvertKit does a wonderful job of this. Their revenue figures are public. They’re doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.
Another product launch tip is to contact all of the people who clicked on your check out page but didn’t buy.
You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You’ll notice it will be your highest converting ad campaign. That’s what we did. It has worked amazingly well. It still works.
If you have questions about how to create a product launch, leave a comment below.
We’ll help you with your product launches. I’ll be there, I’ll respond to every single one.
As always, if you have a question that you’d like to have answered in a Q&A Thursday video, leave a question below in the comments.
I look forward to seeing you guys next week.
Enter China Show Episode 4
Find the complete show notes and transcript: https://www.enterchina.co/prelaunch
What’s in this episode?
How to maximize time prior to launch to build the most buzz? (01:35)
For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55)
It’s better to build a community as soon as possible. (02:03)
When you have a community you can get people interested in your product and get feedback from them. (02:09)
What we do to build the community… (02:17)
Facebook ads
Reach out to influencers
See what competitors are doing and copy what they do
Building a community as early as possible is a very good use of your time. (02:49)
How are you getting the most emails possible? (03:14)
Do a lot of A/B testing. (03:20)
Build A/B split testing campaigns in FB advertising. (03:31)
There are several steps before conversion… (03:40)
Click on the ad
Arrive on webpage
Confirm email (double opt-in)
Every step of the way we optimize. (03:58)
Only test one step at a time. (04:03)
Test per day FB ads. (04:18)
Take the one that performs the best. (04:44)
Minimizing the variables to make it a lot easier to identify the winner. (04:47)
Figure out what to test – you can potentially test a limitless amount of things. (04:57)
We tested our main marketing positioning. (05:16)
Not only are you testing what gives the most emails but also your marketing messaging. (06:00)
What do you do to maximize your new followers and fans – to get he most out of them? (06:15)
Send an individual email to each person that signs up. Asking them two questions. (06:23)
It’s a gold mine for understanding what resonates with the audience and how to stack the features. (06:45)
Kello has 5x industry click through rate because of engagement with audience. (07:26)
How to get media, bloggers and influencers to talk about you? (08:17)
Follow what’s happening in the space. (08:33)
Flag and follow the journalists that you want to write about you. (08:50)
Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17)
What’s the 80/20 of the work to be done pre-launch? (11:32)
Reaching out personally to everyone. (11:47)
Be very analytical. Let the numbers talk – not just gut/instinct. (11:59)
Get feedback from customers, test it, and iterate then repeat that process. (12:30)
Invest money in driving traffic. (12:37)
Resources Mentioned
Adespresso – http://adespresso.com/#a_aid=577ce5374911f
Google Alerts – https://www.google.com/alerts
Brinc – http://brinc.io
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In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive.
Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, “People are in such a hurry to launch their product that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.”
A successful product launch starts with a great strategy, and I’m here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here’s what to do before anything else.
This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!
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Join your hosts, Founder & Chairwoman Patty Brisben and President & CEO Chris Cicchinelli LIVE from Cincinnati, January 14, beginning at 8:30 p.m. ET (12:30 p.m. AET 15 January / 3:30 a.m. SAT 15 January) and be the first to see this incredible lineup of new products!
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What are 5 copywriting tips for beginners? In this video, Dan Lok reveals 5 copywriting tips he got from his first mentor, Alan Jacques. If you don’t know, Dan Lok is a master copywriter and persuasion expert. Watch this video now to discover 5 copywriting tips for beginners.
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In this video I break down a couple different business models you could do in 2018 to build a k + per month business. Be sure to join the family & SUBSCRIBE!
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6 internet business ideas that pay the most 2017. Go to http://selfmadesuccess.com/internet-business-ideas-pay-most-2017/ for video notes, related content, and helpful resources mentioned.
In this video, I will show you 6 internet business ideas that tend to pay the most in 2017. It seems like everyone is interested in making some kind of extra, if not full-time income online these days. The problem is, there are so many choices that many potential entrepreneurs have no idea where to start. I’ve covered many different types of businesses that are internet-based, but if you are looking to just get straight to something can support you and your family with high-income potential, this should help. I’ll show 6 of your top options and where to get started. Enjoy the video and let me know what you think in the comments below. https://www.facebook.com/mrjustinbryant
