These are the steps I’ve used over and over again since 2008 to launch products of all kinds.

Whether it was launching IWearYourShirt, starting a non-profit, selling online courses, creating an app, etc, there’s been some semblance of a system I use that I wanted to share.

While these steps may not fit perfectly for every business, product, or idea, I think they’re a good foundation and will get you a lot further than just throwing something out on the Internet and crossing your fingers and toes.

For this video (and full article linked below), we’re going to pretend you’re starting a beer flavored popsicle website (obviously known as BeerSicles) that’s launching in three months.

Step one: A product launch needs a goal!

Come up with your goal or goals, write them down, and keep yourself/your company accountable to them.

Step two: Social media can help launch a product, but is NOT absolutely necessary.

I’d recommend skipping social media altogether in the beginning – WHAT!? Yep. Skip it. Grab the handles/URLs for your product on these sites (@beersicles, et al) and just park them. Then, go to step #3 and do that first.

Step three: Building an email list is crucial

I always use email marketing as my first launching point. You’re most likely having a website built (or building one). Put up a simple landing page that directs people to sign up for your email list and tells them when your site should be launching (general timeframe is fine). Keep this simple and don’t waste too much time on it!

Step four: People love behind the scenes photos, so take and share some photos!

Take photos of the things you’re doing and create some buzz. Maybe you picked a particularly weird beer you love? Share a photo of it. Maybe you’re trying out eco-friendly popsicle sticks? Share a photo of al the popsicle stick research you’ve done. Get my drift here?

Step five: How to launch a product and have other people help do the dirty work

Find people who write about whatever you’re doing. Since you love beer, you probably follow some people on Twitter/Instagram or read beer blogs from people who love beer as much as you do. Reach out to them and ask them if you can email them some inside info on a new cool beer idea you’re launching. When you email them, don’t pitch them, just share the idea, ask for feedback, and ask if they’re interested in trying your product before anyone else. Offer to send them some of your delicious Beersicles before anyone else.

Step six: A good product launch gets talked about

Speaking of press, reach out to local press outlets. Most people ignore local press because they want the big dogs like The Today Show, Good Morning America, etc. What you don’t realize is there’s an entire network behind the scenes that’s owned by a lot of the same people. Maybe you don’t know local press folks in your area, but you can watch the news and see if they’re on Twitter or visit their website and see if they have places to submit news/ideas. Local news wants to talk about cool stories in their area.

Step seven: Starting talking and promoting!

Listen, you love your Beersicles business, right? You’re excited about it? You’ve invested a ton of hours? Don’t be ashamed to promote it!

Start some serious marketing ONE week prior to launch. Give people an exact time to look forward to. I personally like 10-11am, but you can choose something that works well for you. Make sure you share that launch time with all your networks, email list(s), etc. At this time, you should have a landing page or something simple up on your website that tells people the time of launch.

Step eight: Use this product launch formula and launch…

Launch that sucker! Make your website live, send out your email to your list(s), contact your influencer list, Tweet it, Facebook it, Instagram it, make sure local news knows today is the day, yell out your window really loudly, et al.

Undoubtedly something will break or not work, be honest about it with your audience and update them accordingly. Be ready all day launch day to answer questions, fix orders that get placed wrong, walk someone through a simple process that a 4-year old could do, etc etc. Then, keep the ball rolling. Keep updating people, keep sharing content, keep working hard and don’t give up if you don’t make ,000,000 in your first week.

Read the full product launch article, and bookmark it for future reference: https://jasondoesstuff.com/product-launch/

Video by: Ilya Poltavets

Like this video? Let me know in the comments!

Have questions about launching a product? Ask away!

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In this video we’re going through the 10 biggest blogging mistakes people make when starting a blog

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1. Do NOT start in a niche you’re not passionate about.

2. Do NOT spend days perfecting your name and mission statement.

3. Do NOT get started on a free blogging site.

4. Do NOT buy a bad host.

5. Do NOT buy crazy expensive all-inclusive software.

6. Do NOT forget to invest in yourself and your business.

7. Do NOT mix business expenses with personal expenses on your credit card.

8. Do NOT forget to keep diligent records of expenses and revenues.

9. Do NOT ignore the power of Pinterest for bloggers.

10. DO NOT GIVE UP!

11. Do NOT put off starting a blog any longer!

Many of you have been debating starting a blog for a while and haven’t made any real moves.

The time is now. There will not be a perfect time, idea, moment, or day for you start.

The sooner you give up those thoughts and DECIDE to make moves and create awesomeness, the faster success will come to you.

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Learn how to do social media marketing and use Twitter to grow your business in 2018 & 2019.
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These 12 simple Twitter growth hacks will 10x your Twitter followers, retweets and overall engagement.

Here are the 12 twitter marketing tips that will dramatically boost engagement.

#1 Like tweets as often as possible

This one of the Twitter basics that we all need to do. It only takes a couple of minutes each day to like 30+ tweets of other profiles. This is one of the best Twitter tricks used by the pros.

#2 Like tweets that have hashtags of your target audience.

This is where you go from a Twitter for beginners tutorial and make your way to the advanced section. Since my target audience on Twitter is bloggers, I focus on the #blogging.

#3 Like Twitter tweets that have mentions of Twitter users that have a similar audience to yours.

This is another one of the many Twitter marketing tips that the pros live by. All you have to do is perform a search for the username and then go through and like those tweets.

#4 Create a Twitter list of people to target.

This is a great way to get more Twitter followers. As you add people to your list, they are going to get a notification showing that you added them to a list. Most will return the favor by following you.

#5 Email your list and let them know you will retweet any nice mentions.

This is one of the most effective Twitter strategies out there. It drives engagement and gives you a bunch of testimonials to use.

#6 Pin your best tweet to the top.

From all the Twitter tips and tricks in this video, this is probably the easiest to implement.

#7 Embed your tweets at the bottom of blog posts.

If you are using Twitter for business, then this is a great way to increase Twitter engagement.

#8 Pin Twitter card to profile.

This is another great social media trick that will get people to engage with your Twitter profile.

#9 Create image quotes to tweet out.

This has been one of the top Twitter marketing tips for many years now, and it continues to pay dividends.

#10 Place links 25% of the way into your tweet.

This will help your tweets drive more clicks.

#11 Talk about Twitter in your tweets.

People love to retweet anything about Twitter.

#12 Tweet infographics often.

There are few tweets that drive engagement like the infographic tweet.

I hope you have enjoyed all 12 of my favorite twitter marketing tips and tricks.

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New to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.

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First, what is SEO and how does it work?

SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.

As a business owner, blogger, or website owner, your job is two-fold:

First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”

Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.

In this video, Sam Oh teaches the a 101 into the world of search engine optimization.

There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).

The techniques that are taught in this SEO training include:

1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.

Often times, the query that you think will be the most popular is often far from the truth.

Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.

You’ll also learn what not to do (ie. keyword stuffing).

Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.

There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.

2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.

In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.

It will help Google understand what your content is about and help your customers find you.

A few of the basic tips include:

– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis

Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.

3. Off-page SEO
Off-page SEO is often referred to as link building.

Link building is the process of getting other websites to link to your web pages.

Basically, links act as “votes” or other people vouching for your website.

Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.

In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.

Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.

I highly recommend watching our video series on competitor backlink analysis and link building here:

We also have another playlist on more “advanced” link building.

There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.

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In this video, I show you a basic search engine optimization technique you should use on ALL new content you publish to the internet – whether it be a YouTube video or your own affiliate site. I also continue along with my Art of Snore case study, and you can see that the site is ALREADY getting organic SEO traffic!

Social bookmarking is still a very valuable back linking method.

I social bookmark my sites on all the major social bookmarks because it does 3 things:

1 – it gets your blog posts, articles, and videos indexed and found by Google
2 – it gets your content social proof – it’s easier to get likes and shares from social media traffic, so it’s a great way to start the snowball. Google does rank your content based on the social clout of your content.
3 – you can get quality, targeted website visitors to your website. A lot of these people will turn into customers and subscribers because of their highly targeted nature.

Question:

Do you social bookmark every page or video on your site?

Answer:

Yes, every single time I create a new piece of content I social bookmark it!

top 10 social bookmarking sites:

1 – pinterest
2 – reddit.com
3 – delicious.com
4 – stumbleupon.com
5 – Google Plus+
6 – Tumblr
7 – digg.com
8 – metafilter.com
9 – folkd.com
10 – fark.com

Hope you enjoyed this article!

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Also, subscribe to my YouTube channel.

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Legal Disclaimer: This video is intellectual property of Deadbeat Inc. We assume no responsibility or liability for any errors or omissions in the content of this channel. This content is for educational purposes only, and is not tax, legal, or professional advice. Always do your own due diligence. Any action you take on the information in this video is strictly at your own risk.

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What the heck is copywriting? It’s not like the “Law” version of copywriting. It means moving text around to make stuff convert better.

You can also view more details and examples in this free visual guide that explains what copywriting is:

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http://blue.host/6rh4302rXXE — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.

PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between and . That means some clicks are as cheap as a few pennies while others total more than .

So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:

1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.

2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.

3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs but the product you’re selling costs 0, you’re still get a great return on investment.

4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.

5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.

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In this video I explain why the best way to start your career in digital marketing is by getting adwords certified and landing a ppc executive job.
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Is it too late to start a blog in 2018? Seems like pretty much everyone has one!

Learn EVERYTHING you need to know to start your own blog from scratch with my Create Your Blog Dream course: https://create-your-blog-dream.teachable.com/p/create-your-blog-dream
I just released a new coupon code only for you guys, my Youtube following! Use code YOUTUBE to get get off! (This makes it the original early bird intro pricing.) The private Facebook group is included!

My husband and I now make our full-time income from blogging alone. I believe that anyone can do the same if they’re willing to put in the work to learn how to create content that grows traffic and a brand that has a clear and cohesive message across all platforms.

In my new blogging course I have 60+ video tutorials that walk you through everything from choosing brand colors, a name and a niche to tech tutorials, like getting a domain name, setting up hosting and installing wordpress. We talk photography tips, search engine optimization and growing an email list. Everything you need to be successful is there.

There is also an exclusive private Facebook group that you can use to bounce ideas off other bloggers, grow your tribe and have your questions answered.

No matter what your message is, whether you’re trying to grow a ministry, sell real estate or promote your handmade candle business, I truly believe that blogging and growing an online platform is the way to do just that! I walk you through how to grow social followings on Facebook and Instagram and how to create graphics for Pinterest to grow blog traffic.

Check out more on my course here: https://create-your-blog-dream.teachable.com/p/create-your-blog-dream

Make sure to grab it for the promotional price only available the first two weeks!

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Today is another episode of Q&A Thursdays. We’re here to answer your questions. If you have one, leave a comment below, and we may answer it in next week’s episode. So Adam, what’s this week’s question?

This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?

The first thing you need to know when you’re doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.

Kajabi allows you to deliver a course to people once they buy.

Click Funnels allows you to optimize the funnels so you can get more purchases and sales.

Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.

Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.

Use Click Funnels to create a video talking about your product, the price points, what they’re going to get for it, and you can just create a script.

Create a little quick intro video on Click Funnels. You can do this on your iPhone.

You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I’m going to show you 11 secrets on how to grow your YouTube channel.

Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.

The first 30 minutes you’re going to educate them on all these cool crazy YouTube tactics. Don’t charge for it. Just give away all the information for free.

After you do that, you said, hey, now that you’ve learned everything, do you want to hear a simpler way to grow your YouTube channel?

I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don’t have to take seven, eight months to get results and you could get results in three months?

Usually, people say yes.

Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you’re going to charge five figures.

You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.

Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.

You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.

Once you’ve completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.

The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.

Do a joint webinar with them. They’ll push your product, and you can generate sales.

ConvertKit does a wonderful job of this. Their revenue figures are public. They’re doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.

Another product launch tip is to contact all of the people who clicked on your check out page but didn’t buy.

You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You’ll notice it will be your highest converting ad campaign. That’s what we did. It has worked amazingly well. It still works.

If you have questions about how to create a product launch, leave a comment below.

We’ll help you with your product launches. I’ll be there, I’ll respond to every single one.

As always, if you have a question that you’d like to have answered in a Q&A Thursday video, leave a question below in the comments.

I look forward to seeing you guys next week.

Enter China Show Episode 4

Find the complete show notes and transcript: https://www.enterchina.co/prelaunch

What’s in this episode?

How to maximize time prior to launch to build the most buzz? (01:35)
For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55)
It’s better to build a community as soon as possible. (02:03)
When you have a community you can get people interested in your product and get feedback from them. (02:09)
What we do to build the community… (02:17)
Facebook ads
Reach out to influencers
See what competitors are doing and copy what they do
Building a community as early as possible is a very good use of your time. (02:49)
How are you getting the most emails possible? (03:14)
Do a lot of A/B testing. (03:20)
Build A/B split testing campaigns in FB advertising. (03:31)
There are several steps before conversion… (03:40)
Click on the ad
Arrive on webpage
Confirm email (double opt-in)
Every step of the way we optimize. (03:58)
Only test one step at a time. (04:03)
Test per day FB ads. (04:18)
Take the one that performs the best. (04:44)
Minimizing the variables to make it a lot easier to identify the winner. (04:47)
Figure out what to test – you can potentially test a limitless amount of things. (04:57)
We tested our main marketing positioning. (05:16)
Not only are you testing what gives the most emails but also your marketing messaging. (06:00)
What do you do to maximize your new followers and fans – to get he most out of them? (06:15)
Send an individual email to each person that signs up. Asking them two questions. (06:23)
It’s a gold mine for understanding what resonates with the audience and how to stack the features. (06:45)
Kello has 5x industry click through rate because of engagement with audience. (07:26)
How to get media, bloggers and influencers to talk about you? (08:17)
Follow what’s happening in the space. (08:33)
Flag and follow the journalists that you want to write about you. (08:50)
Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17)
What’s the 80/20 of the work to be done pre-launch? (11:32)
Reaching out personally to everyone. (11:47)
Be very analytical. Let the numbers talk – not just gut/instinct. (11:59)
Get feedback from customers, test it, and iterate then repeat that process. (12:30)
Invest money in driving traffic. (12:37)
Resources Mentioned

Adespresso – http://adespresso.com/#a_aid=577ce5374911f
Google Alerts – https://www.google.com/alerts
Brinc – http://brinc.io

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Want to make money blogging? I started my blog in March 2015 and earned my first 0 in June….then started making a full-time income less than a year later! Here are 6 things you can do to make sure your blog makes money too.

This video’s blog post. http://allisonlindstrom.com/blog/how-i-earned-my-first-200-from-blogging-within-90-days

My favorite ad companies to work with as a blogger. http://allisonlindstrom.com/blog/best-ad-networks

🎥🎥🎥 FREE LESSON: What Should You Create & Sell on Your Blog? https://allisonlindstrom.com/what-should-you-create-sell-on-your-blog

🎥🎥🎥 FREE LESSON: Prepare An Overall Plan for Your Blogging Business https://allisonlindstrom.com/prepare-an-overall-plan-for-your-blogging-business

🎥🎥🎥 FREE LESSON: Q&A Session- Using Video to Grow Your Blog https://allisonlindstrom.com/qa-session-using-video-to-grow-your-blog

🎥🎥🎥 FREE BLOG COURSE https://allisonlindstrom.com/blogging-to-win-free-1

💥💥💥ALLISON LINDSTROM’S WEBSITES, ETC.💥💥💥
Blogging Course: https://www.bloggingtowin.com/
Blogging Membership Club: https://www.bloggingbusinessclub.com/
Blog: https://allisonlindstrom.com
Instagram: https://www.instagram.com/allilindstrom/
Facebook Group: https://www.facebook.com/groups/1775914002677540
Subscribe to her YouTube channel here: https://www.youtube.com/channel/UCCYgwu0YlQw6-Fj6omYgmNg

💥💥💥VIDEO GEAR USED💥💥💥
Camera & Lens http://amzn.to/2wKvaF1
External Hard Drive: http://amzn.to/2xwz5DT
Microphone: http://amzn.to/2xq3iCR
Tripod: http://amzn.to/2xx23DV
Remote: http://amzn.to/2j4X9r7
Webcam (webinar replays): http://amzn.to/2jrMByM
Lights: http://amzn.to/2ifXk1v
Software: iMovie or Adobe Premiere Pro

💥💥💥CONTACT INFO💥💥💥
I genuinely wish I could reply to everyone’s lovely messages! However, I no longer respond to personal emails and am only able to provide 1:1 feedback and brainstorm sessions in the Blogging Business Club community, which you can join here. https://www.bloggingbusinessclub.com/

For business inquiries, please contact hello at allisonlindstrom dot com with BUSINESS INQUIRY – YOUTUBE CHANNEL in the subject line.

💥💥💥DISCLAIMER💥💥💥
Some of the links in this description may be affiliate links, which means I may receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. But girl, I don’t recommend anything I don’t love so no worries about that!

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