SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings
internet marketing January 25th. 2019, 6:12amNew to SEO? This tutorial shows you the basics of doing search engine optimization for your website to rank high in Google.
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First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold:
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.”
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
In this video, Sam Oh teaches the a 101 into the world of search engine optimization.
There are plenty of clear examples and some basic (yet powerful) SEO tips to optimize a brand new website to rank #1 on Google (step-by-step).
The techniques that are taught in this SEO training include:
1. Keyword research
By doing keyword research, you can see the average number of times someone searches for a specific keyword phrase in Google each month.
Often times, the query that you think will be the most popular is often far from the truth.
Using tools like Ahrefs Keywords Explorer (https://ahrefs.com/keywords-explorer), you’ll learn how to use the “parent topic” of a term to determine the best keywords to target for your pages.
You’ll also learn what not to do (ie. keyword stuffing).
Keyword research gives you clues on the language you should use to let both Google and potential customers know what our page is about.
There are a few vivid examples in here to illustrate the best practices on how to do keyword research. If you want to sharpen your keyword research skills, I highly recommend watching this series on doing keyword research in 2018 and beyond.
2. On-page SEO
On-page SEO is the process of optimizing web pages with the intention to rank high in Google. If you want to rank #1 on Google, then your on-page SEO will need to be right on.
In this tutorial, you’ll learn 4 simple, yet highly effective tips to ensure you are following Google SEO best practices. Having optimized web pages will set the foundation for your success in search engine optimization.
It will help Google understand what your content is about and help your customers find you.
A few of the basic tips include:
– Title tags
– Meta descriptions
– Heading tags (or H1 tags)
– keyword usage
– content creation
– competitor analysis
Learn more about our top 10 on-page SEO tips that actually work in 2018 and beyond.
3. Off-page SEO
Off-page SEO is often referred to as link building.
Link building is the process of getting other websites to link to your web pages.
Basically, links act as “votes” or other people vouching for your website.
Backlinks work in a similar way that you would refer your friend to buy a product from your favorite store because you’ve tried it, used it, and loved it.
In general, the more quality backlinks you can get from relevant pages, the higher you’ll rank in Google.
Sam will show you how to find backlink opportunities and the key technique that SEOs use to build links, which is through email outreach.
I highly recommend watching our video series on competitor backlink analysis and link building here:
We also have another playlist on more “advanced” link building.
There’s a lot to learn with SEO marketing and we’re constantly adding new tutorials to help you learn and execute SEO in effective ways.
Be sure to subscribe for more actionable tutorials and grow your SEO and marketing knowledge.
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#SEO #SearchEngineOptimization #SEOTutorial
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January 25th, 2019 at 6:26 am
Awesome work and Ahrefs feel like home as if someone wants me to get better every day. Huge dedication by the Ahrefs team.
January 25th, 2019 at 7:20 am
This is really a great video. Sums it all up nicely, thank you!
January 25th, 2019 at 7:40 am
great
January 25th, 2019 at 8:01 am
Difficult to judge the integrity of the info in this video when you're promoting your own website as the basis for searching which keywords to use.
January 25th, 2019 at 8:44 am
9:53 – brother, if you site is one of the ones he mantioned… listen to what he says! 🙂
January 25th, 2019 at 9:43 am
hii sam u r a birilent what u r doing u put some data in your video which is mind changer for me. thnks……
January 25th, 2019 at 9:54 am
I watched this video because Ahrefs came up 3x in my search. That's all the proof I need.
January 25th, 2019 at 10:18 am
Awesome tutorial brother… upload more videos like this…
January 25th, 2019 at 10:29 am
cool
January 25th, 2019 at 10:38 am
What if you service dozens of cities? Hows the best way to advertise that on your pages so that Google will know ?
January 25th, 2019 at 10:38 am
Thank you But it was more like a commercial video for Aherfs.
January 25th, 2019 at 11:12 am
Thanks alot Ahrefs for awesome explaination. I recently started a ecommerce website while still loading products in it I came across your video, i`m just the beginner in terms of understanding SEO, keywords and how effective are they for any website. Thanks alot i`m still learning from your information.
January 25th, 2019 at 11:48 am
Great video, thank you! In the past I've heard blog articles need to be 350+ words to rank. Is this true?
January 25th, 2019 at 12:34 pm
Pls can you help me with seo on my transportation website
January 25th, 2019 at 12:55 pm
you're Awesome 🙂
January 25th, 2019 at 1:04 pm
Hi which keyword I want to rank there are 85% competition how I can rank in first page
January 25th, 2019 at 1:29 pm
love this video, do you have another video that talks about content marketing strategy in depth?
January 25th, 2019 at 1:43 pm
Ah Ahrefs….were would we be without it……love this tool, great video guys, love the thumbnail!
January 25th, 2019 at 2:24 pm
Ahref is a sold tool for anyone wanting to improve their ranking and understanding of SEO. Great video.
January 25th, 2019 at 3:17 pm
Great tips! You've got such a great public speaking skills and the easy way of explaining things! Well done 🙂 It was a pleasure to learn from you!