The Lean Startup – 5 Keys to a Successful Minimum Viable Product Launch
internet business June 13th. 2019, 4:17pmA month ago I launched a new product – a new Minimum Viable Product. I learned a lot: here are the 5 things you need to know.
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In today’s video, five keys to a successful Minimum Viable Product Launch:
– 1. Launch before _____ _____
– 2. There are more ______ _____ than you think
– 3. Launch to a _______ _______
– 4. Be ready to make _______ ______
– 5. Remember that it’s an ________
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108. The Lean Startup – 5 Keys to a Successful Minimum Viable Product Launch
So you’re planning to launch a product A Minimum Viable Product Excellent. A New Course ——- Just over a month ago, our adventure into Lean – that’s “Lean” as in “The Lean Startup” – reached an interesting stage. I launched a product. A Minimum Viable Product. The “Course of Some Kind” crystalised into “Scrum vs Kanban – the Mini-course”. Here are FIVE things that I learned along the way: 1: Launch before you’re ready —– Are you the kind of person that hears “Done Is Better Than Perfect” or “Shipping beats perfection” and thinks: “Really Are you sure ” If so, you’re in good company. “Hello. My name is Gary. I’m perfectionist.” October was hell for me. My task was take existing material and to repurpose it into a mini-course. That doesn’t sound like a recipe for torment. But the more I worked on the course, the less I liked it. I wanted to rip it up and start again. If this sounds like you, then take a note from Reid Hoffman, founder of LinkedIn “If You’re Not Embarrassed By The First Version Of Your Product, You’ve Launched Too Late” So pick and date. And launch. Before you’re ready. Bonus Tip: Set things up so that the date can’t be moved. I wrote the launch into an episode of Development that Pays. At that point, I was committed! 2: Remember that there are more moving parts than you think. —- Your focus will the on the product. That’s only natural. But a product won’t launch itself. You’re going to need plumbing. I had my three videos. I also had an email service capable of sending time-delayed emails. Three videos. Three emails. Simples. But it’s probably not a great idea to send people direct to the video: each should be on its own page… And I’m going to need a form – so that people can sign up… And the form is going to need page to “live on”… And…. I think you get the message 🙂 3: Launch to a limited audience —- Although it’s important to launch before you’re ready, you don’t have to be damn fool about it; not everyone has to see your “warts and all” version. So launch… but make it a soft launch. Wikipedia defines a soft launch as “a preview release of a product or service to a limited audience prior to the general public”. In the case of the “Scrum vs Kanban the Mini Course”, I “hid” the announcement in a “regular” Development That Pays episode: only people that watched one particular episode all the way to the 4 and half minute mark got the link. 4 – Be ready to make running repairs —– Launch day rolls around. You push the Big Green Button, and breath a sigh of relief. But don’t relax too much! To paraphrase Mickey Rouke’s character in Body Heat: “You got fifty ways you’re gonna * up. If you think of twenty-five of them, then you’re a genius… and you ain’t no genius.” Well you may be you are a genius. I am not. A genius would not have…. wasn’t expecting to told that one of my videos had TWO audio tracks. – A genius would not have I wasn’t expecting requests for the second lesson on day one. So expect things to go wrong… and be at the ready to make running repairs. 5 – Remember that it’s an experiment —- It bares repeating: Remember that it’s an Experiment*. This one cuts two ways: It’s a reminder not to over-egg the pudding. This is a Minimum Viable Product, not a Final Perfect Product. It’s also a reminder to measure. Your Minimum Viable Product is part of the Build Measure Learn loop. And if you don’t measure, you won’t learn. Recap —- In summary: Launch before you’re ready There are more moving parts that you think Launch to a limited audience Be ready to make running repairs Remember that it’s an experiment
Video Rating: / 5
In an exciting Product Launch Event by John Deere, several new technologically advanced products packed with Power & Technology were launched. The technology used in these products and its benefits to the Farmers were explained by John Deere Experts.
Products Launched were –
John Deere 5005 Tractor – 33 HP – Sahi Kadam
John Deere 5105 4WD Tractor – 40 HP – Fir se First Four Wheel Drive
John Deere 5205 Tractor – 48 HP – Milega Umeed Se Zyada
John Deere 5405 Tractor – 63 HP – Dum Hai
Video Rating: / 5
Compensation Disclosure
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This site receives compensation for referred sales of some or all mentioned products.
June 13th, 2019 at 5:00 pm
It's now a month since I launched – very quietly – the "Scrum vs Kanban Mini-course". I learned some useful things along the way. That's what today's episode is all about. Enjoy!
June 13th, 2019 at 5:10 pm
great job, nice voice! keep going!
June 13th, 2019 at 5:54 pm
I love your concise format and clear audio/script.
Just began my (hopeful) career as startup adviser and this cheat sheet is a great reference to use. I, and others no doubt, appreciate the time you put into creating it 🙂
June 13th, 2019 at 6:00 pm
Very informative video, thank you for sharing Gary.
June 13th, 2019 at 6:35 pm
How did your London gig go? I wish I could have attended.
June 13th, 2019 at 6:59 pm
Really great points, Gary! And I love that you shared some of the hiccups with your course launch. Keep up the amazing work!
June 13th, 2019 at 7:12 pm
When will john deere 5005 launch in Rajasthan?
June 13th, 2019 at 8:09 pm
John deere the world class tractor, thank u jd
June 13th, 2019 at 8:51 pm
Rajsthan bhinmal me to 5105 ki delivery bhi nahi de raha ek mahina ho gya
June 13th, 2019 at 9:41 pm
India ka Best Tractor John Deere
June 13th, 2019 at 10:13 pm
I want to know about jhon Deere 5210 tractor
June 13th, 2019 at 10:53 pm
Nice tacnology
June 13th, 2019 at 11:22 pm
Nathing runs like a deere..
June 13th, 2019 at 11:27 pm
Nice wark
June 13th, 2019 at 11:51 pm
5405 main AC cabin lagao.. Bhaskar
June 14th, 2019 at 12:25 am
Actually John Deere is first best tractor in technology. Thanks John Deere company