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http://blue.host/6rh4302rXXE — PPC, which stands for pay-per-click advertising, is one of the best ways to attract visitors to your website. In this video we’ll explain PPC, CPC, and CPM and will help you determine if PPC is right for your business.
PPC is a method of online marketing that allows you to put ads in strategic places all over the internet. The best part: you only pay a fee when your ad is clicked. Instead of attracting visitors organically, you’re essentially buying visits to your site. The fee for PPC, which is typically called the cost per click (CPC), ranges widely. In the United States the average is between and . That means some clicks are as cheap as a few pennies while others total more than .
So how do you know if PPC is right for your small business? Here are a few reasons we think it’s helpful:
1. PPC is extremely targeted, allowing you to show your ads to who you want, when you want. That means you can target potential customers based on where they’re located, what device they’re using, or even their gender.
2. PPC makes it possible to retarget visitors. Retargeting means advertising to people who have visited your site but didn’t make a purchase. Consider this: only two people out of every 100 visitors to a site will convert to customers. Retargeting means you don’t have to let that 98 percent of your traffic go to waste.
3. PPC is affordable; you only pay when your ad is actually clicked. Even if getting that one click costs but the product you’re selling costs 0, you’re still get a great return on investment.
4. PPC is trackable. It’s easy to see which ads are performing well and which ones aren’t getting clicks.
5. PPC works fast. Building up good SEO takes time, but putting up a PPC ad can lead to immediate results, getting your site at the top of the search results page.
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In this video I explain why the best way to start your career in digital marketing is by getting adwords certified and landing a ppc executive job. Video Rating: / 5
Is it too late to start a blog in 2018? Seems like pretty much everyone has one!
Learn EVERYTHING you need to know to start your own blog from scratch with my Create Your Blog Dream course: https://create-your-blog-dream.teachable.com/p/create-your-blog-dream
I just released a new coupon code only for you guys, my Youtube following! Use code YOUTUBE to get get off! (This makes it the original early bird intro pricing.) The private Facebook group is included!
My husband and I now make our full-time income from blogging alone. I believe that anyone can do the same if they’re willing to put in the work to learn how to create content that grows traffic and a brand that has a clear and cohesive message across all platforms.
In my new blogging course I have 60+ video tutorials that walk you through everything from choosing brand colors, a name and a niche to tech tutorials, like getting a domain name, setting up hosting and installing wordpress. We talk photography tips, search engine optimization and growing an email list. Everything you need to be successful is there.
There is also an exclusive private Facebook group that you can use to bounce ideas off other bloggers, grow your tribe and have your questions answered.
No matter what your message is, whether you’re trying to grow a ministry, sell real estate or promote your handmade candle business, I truly believe that blogging and growing an online platform is the way to do just that! I walk you through how to grow social followings on Facebook and Instagram and how to create graphics for Pinterest to grow blog traffic.
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Today is another episode of Q&A Thursdays. We’re here to answer your questions. If you have one, leave a comment below, and we may answer it in next week’s episode. So Adam, what’s this week’s question?
This one is from Dipak. It says, hey Neil, thanks for making this awesome video. Would you like to make one video about product launches? Like pros and cons during the launch process?
The first thing you need to know when you’re doing a product launch is that you need to have a platform that allows you not only to sell the product but to deliver the product. A simple way to sell the product is using click funnels. A simple way to deliver the product is using Kajabi.
Kajabi allows you to deliver a course to people once they buy.
Click Funnels allows you to optimize the funnels so you can get more purchases and sales.
Technically, Kajabi can do all of that. But I prefer Click Funnels on the front end, and I love using Kajabi on the back end to deliver the course, drip people the content over time.
Now that you got the software solutions, what you want to do is create a web page with the offering for your product launch.
Use Click Funnels to create a video talking about your product, the price points, what they’re going to get for it, and you can just create a script.
Create a little quick intro video on Click Funnels. You can do this on your iPhone.
You say in this intro video, hey everyone, wanna learn how to grow your YouTube channel? Register for this webinar. I’m going to show you 11 secrets on how to grow your YouTube channel.
Once they register, you have a PowerPoint presentation. The PowerPoint presentation is going to be around 45 minutes to an hour.
The first 30 minutes you’re going to educate them on all these cool crazy YouTube tactics. Don’t charge for it. Just give away all the information for free.
After you do that, you said, hey, now that you’ve learned everything, do you want to hear a simpler way to grow your YouTube channel?
I showed you all the ways that you can do it on your own, but would you like to learn some of the hacks that I use that speed up the process so that way you don’t have to take seven, eight months to get results and you could get results in three months?
Usually, people say yes.
Then you hook them with a special offer. Normally, if I did one on one YouTube consulting and you went to people in person, you’re going to charge five figures.
You would end by saying, but, if you want to do this, I have a special offer for you, you can get it now for whatever price.
Once you have people are saying yes, yes, yes. Then what you want to do is send them to a page where they can check out. You can do this all on Click Funnels.
You can also do this live. You host a live webinar once a month, or you can make an evergreen webinar. If you want to make an evergreen webinar, webinar jam has software called everwebinar.
Once you’ve completed those steps, you can drive traffic to your product launch using YouTube ads or Facebook ads. Facebook ads tend to convert better than YouTube ads.
The other strategy for a product launch is to go to all the popular bloggers in your space, contact them and offer to give them 30, 40, 50% of every single sale you drive.
Do a joint webinar with them. They’ll push your product, and you can generate sales.
ConvertKit does a wonderful job of this. Their revenue figures are public. They’re doing over ten million a year in revenue. Most of their revenue is driven by affiliates and launches.
Another product launch tip is to contact all of the people who clicked on your check out page but didn’t buy.
You re-market to them with the YouTube and Facebook video that breaks in with what they would get if they purchase. Send them back to the check out page. You’ll notice it will be your highest converting ad campaign. That’s what we did. It has worked amazingly well. It still works.
If you have questions about how to create a product launch, leave a comment below.
We’ll help you with your product launches. I’ll be there, I’ll respond to every single one.
As always, if you have a question that you’d like to have answered in a Q&A Thursday video, leave a question below in the comments.
I look forward to seeing you guys next week.
Enter China Show Episode 4
Find the complete show notes and transcript: https://www.enterchina.co/prelaunch
What’s in this episode?
How to maximize time prior to launch to build the most buzz? (01:35)
For every iteration it takes 3-4 weeks before you get product in your hand. So use that time wisely. (01:55)
It’s better to build a community as soon as possible. (02:03)
When you have a community you can get people interested in your product and get feedback from them. (02:09)
What we do to build the community… (02:17)
Facebook ads
Reach out to influencers
See what competitors are doing and copy what they do
Building a community as early as possible is a very good use of your time. (02:49)
How are you getting the most emails possible? (03:14)
Do a lot of A/B testing. (03:20)
Build A/B split testing campaigns in FB advertising. (03:31)
There are several steps before conversion… (03:40)
Click on the ad
Arrive on webpage
Confirm email (double opt-in)
Every step of the way we optimize. (03:58)
Only test one step at a time. (04:03)
Test per day FB ads. (04:18)
Take the one that performs the best. (04:44)
Minimizing the variables to make it a lot easier to identify the winner. (04:47)
Figure out what to test – you can potentially test a limitless amount of things. (04:57)
We tested our main marketing positioning. (05:16)
Not only are you testing what gives the most emails but also your marketing messaging. (06:00)
What do you do to maximize your new followers and fans – to get he most out of them? (06:15)
Send an individual email to each person that signs up. Asking them two questions. (06:23)
It’s a gold mine for understanding what resonates with the audience and how to stack the features. (06:45)
Kello has 5x industry click through rate because of engagement with audience. (07:26)
How to get media, bloggers and influencers to talk about you? (08:17)
Follow what’s happening in the space. (08:33)
Flag and follow the journalists that you want to write about you. (08:50)
Know what they want, how they write, how they position themselves, then use that when you reach out. (09:17)
What’s the 80/20 of the work to be done pre-launch? (11:32)
Reaching out personally to everyone. (11:47)
Be very analytical. Let the numbers talk – not just gut/instinct. (11:59)
Get feedback from customers, test it, and iterate then repeat that process. (12:30)
Invest money in driving traffic. (12:37)
Resources Mentioned
Adespresso – http://adespresso.com/#a_aid=577ce5374911f
Google Alerts – https://www.google.com/alerts
Brinc – http://brinc.io
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Want to make money blogging? I started my blog in March 2015 and earned my first 0 in June….then started making a full-time income less than a year later! Here are 6 things you can do to make sure your blog makes money too.
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Some of the links in this description may be affiliate links, which means I may receive a small commission at NO ADDITIONAL cost to you if you decide to purchase something. But girl, I don’t recommend anything I don’t love so no worries about that!
In this video I share with you a process for launching your product. Here’s what to do before anything else. The purpose of a product launch is to drive traffic and sales to your online business, so that it can grow and thrive.
Launching a new product is a great way to attract new customers, but it takes time to plan and execute. Many entrepreneurs feel the need to promote their products right away, and end up rushing the process. The result can be disastrous. In the words of David Ramsey, “People are in such a hurry to launch their product that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.”
A successful product launch starts with a great strategy, and I’m here to walk you through it. Are you ready to learn the step-by-step process for launching your product? Here’s what to do before anything else.
This page contains affiliate links. If you purchase a product through one of them, I will receive a commission (at no additional cost to you). I only ever endorse products that I have personally used and benefitted from personally. Thank you for your support!
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I’ve been blogging for over nine years! Now it’s my full-time job, but I started it as a creative outlet while I was a freshman in college. It’s one of the most rewarding experiences, but starting one nowadays can seem like a daunting task. Here are my top tips for starting a blog.
More resources:
Blogging tips #1: http://www.carlytheprepster.com/2016/02/updated-blogging-tips.html
Blogging tips #2: http://www.carlytheprepster.com/2018/02/blogging-tips-part-2.html
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About my channel: Hi! I’m Carly… I’m a life and style blogger living in Connecticut with my two pups! On my channel, you’ll find a mix of content like (sporadic) daily vlogs, organizational tips, travel guides, and styling advice! Hope you subscribe so you can stay up to date on all my videos!
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With this method ANYONE will be able to make money on Instagram using the power of Google Adsense & quality content.
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More tips and videos at http://IMFBO.com What do the professional marketers know about article marketing that the rest of us don’t?
More article marketing tips at http://IncreaseMyWebsiteTraffic.com Video Rating: / 5
If you are wondering if article marketing is still effective for generating affiliate commissions and website traffic, watch this video. I explain why it’s still 100% effective, and how to get maximum results for your time and money investment.
I’ve been using some variation of article marketing for over 10 years. While it does take work, article submissions is one of the most reliable and long term ways to drive traffic to your website and affiliate offers.
Here are some article marketing tips you should follow:
tip #1 – Master the creation of headlines
Your headline is what pulls people into your article, both in terms of readability and search engine optimization. master the skill of balancing keyword research and clever copywriting to get the most results.
tip #2 – save your best articles for your own website.
No sense in giving away your best work, so it’s better to keep your best content on your own website.
tip #3 – If you are guest posting on a blog or popular website… create GOOD content for that site.
The better your article content and value you provide, the more traffic and goodwill you will create online.
tip #4 – build private blog network article links to your individual articles. This will enhance your search engine rankings significantly!
tip #5 – results come over a long time period.
Article marketing is like a snowball going down hill. At first the force is small, but the more articles you submit and get circulated, the better your results become. The results tend to compound and gain critical mass.
Check out my blog for more affiliate marketing tips:
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Legal Disclaimer: This video is intellectual property of Deadbeat Inc. We assume no responsibility or liability for any errors or omissions in the content of this channel. This content is for educational purposes only, and is not tax, legal, or professional advice. Always do your own due diligence. Any action you take on the information in this video is strictly at your own risk. Video Rating: / 5
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